Brand Tone

fun, festive, and enthusiastic

Brand Values

• •Variety and Selection
• •Celebration/Fun
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the desired tone (e.g., fun, spooky, playful, family-friendly) and key vocabulary to ensure everyone writing copy is aligned.
• •Use Thematic Language Consistently: Incorporate Halloween-related puns, words, and imagery across all platforms, but ensure it aligns with the overall brand personality (e.g., avoid overly scary language if the brand is more family-focused).
• •Know Your Audience: Tailor the tone slightly based on the platform and target audience segment. For example, Instagram might use more emojis and a casual tone than a formal email.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visuals used (e.g., bright and fun images for a playful tone, darker and more atmospheric images for a scarier tone).
• •Review and Edit: Regularly review website copy, social media posts, and marketing materials to check for consistency in tone and to correct any deviations.

Social Perception

The brand positions itself as a comprehensive source for Halloween needs.

Copy Examples

• •Unleash your inner monster! 👻 Shop our huge collection of Halloween costumes and make this your most spooktacular year yet!
• •From cute critters for the kids to terrifying ghouls for grown-ups, find the perfect look for the whole family at All Halloween Costumes!
• •Don't just go to the party, BE the party! 🔥 Explore our latest arrivals and trending costumes to make a killer entrance.
• •Witching you a Happy Halloween! 🧙‍♀️ Our bewitching accessories are here to add that perfect final touch to your spooky ensemble.
• •Get ready for a night of frights and delights! Order your Halloween essentials now for a stress-free, unforgettable celebration.