Brand Tone

Adventurous, Enthusiastic, Knowledgeable, Expert, Friendly, Welcoming, Relaxed, "Chill"

Brand Values

• •Access to the Outdoors
• •Adventure & Exploration
• •Local Expertise
• •Safety & Skill Building
• •Quality & Reliability
• •Customer Experience

Best Practices

• •Embrace "Chill" but Stay Enthusiastic: While the name is "Chill," ensure the copy remains energetic and exciting when describing adventures. The "chill" should refer to the ease of experience and relaxed vibe, not a lack of passion.
• •Highlight Local Knowledge: Consistently weave in mentions of local expertise, hidden gems, and insider tips to reinforce their value as local guides.
• •Speak to All Adventurers: Use inclusive language that appeals to both seasoned explorers and those new to outdoor activities. Emphasize that experiences can be tailored.
• •Focus on the "Why": Don't just list features (e.g., "bike hire available"). Explain the benefit or experience (e.g., "Discover Christchurch's hidden laneways at your own pace with our easy-to-ride urban bikes").
• •Use Action-Oriented Language: Employ verbs that inspire movement and exploration, such as "discover," "explore," "conquer," "ride," "ski," "journey," and "experience."

Social Perception

Positive, Go-to for Ski Passes, Trusted for Bike Adventures, Community-Oriented

Copy Examples

• •Headline: Unlock Your South Island Adventure: The Chill Pass Awaits! Body: Dream of endless powder days across 13 stunning New Zealand ski areas? The Chill Pass is your key to an unforgettable winter. Grab yours and get ready to explore! #ChillPass #NZSki
• •Headline: Christchurch by Bike? Absolutely! Explore Like a Local. Body: Discover the secrets of Christchurch on two wheels! Our friendly guides and comfy bikes make for the perfect urban adventure. From street art to scenic river trails, let's roll! #BikeChristchurch #ChillExplore
• •Headline: Conquer the Trails: Mountain Bikes & Epic Views Guaranteed. Body: Ready to get a little dirty? Our range of mountain bikes is prepped for your next off-road escape. We'll even share our favourite local tracks. Adventure starts here! #NZMountainBiking #ChillDirt
• •Headline: More Than Just a Rental: Your Adventure, Our Expertise. Body: At Chill Explore, we don't just hand you a bike; we share our passion and local know-how to make your New Zealand journey incredible. Tell us your dream, we'll help you live it. #ExploreNZ #AdventureExperts
• •Headline: From City Paths to Alpine Peaks: Chill Explore is Your Guide. Body: Whether you're cruising Christchurch's flat paths or gearing up for a backcountry ski tour, we've got the gear, the guides, and the get-up-and-go. Let's explore New Zealand together! #ChillUrban #ChillAlpine