Brand Tone

Relaxed and Welcoming, Friendly and Community-Oriented, Appreciative of Quality and Freshness, Scenic and Experiential

Brand Values

• •Quality: Commitment to sourcing the best local produce and preparing fresh, flavorful meals in-house.
• •Customer Experience: Creating a welcoming, relaxed, and enjoyable atmosphere for all patrons, including families.
• •Community Focus: Being a valued part of the local Golden Beach community and a favorite spot for residents.
• •Family: Operating as a family-owned business and extending that warmth to customers.
• •Living in the Moment: Encouraging patrons to relax, unwind, and enjoy the present experience, as suggested by their motto \"Live the Moment.\"

Best Practices

• •Always Be Welcoming and Approachable: Use warm, inviting language. Avoid overly formal or technical jargon. Think \"chatting with a friendly neighbour.\"
• •Emphasize Relaxation and Enjoyment: Incorporate words like \"relax,\" \"unwind,\" \"enjoy,\" \"savour,\" \"chill,\" and \"escape\" to reinforce the laid-back atmosphere.
• •Highlight Freshness and Quality (Subtly): Mention fresh, local ingredients or in-house preparation naturally within the copy, showcasing pride without being boastful.
• •Incorporate the Scenery: Regularly reference the beautiful ocean views and beachfront location, as this is a key differentiator and part of the \"chill\" experience.
• •Engage Authentically: When responding to comments or messages, maintain a friendly, personal, and helpful tone. Reflect the \"family-owned\" warmth in all communications.

Social Perception

Positive and Highly-Regarded, \"Go-To\" Spot, Stunning Location, Value for Money, Accommodating

Copy Examples

• •Instagram Post (Image of coffee with ocean view): Sip, sigh, and soak it all in. ☕🌊 Your daily dose of delicious, served with a side of Golden Beach magic. #ChillCafe89 #LiveTheMoment #GoldenBeachCafes #OceanViews #CoffeePerfection
• •Facebook Ad (Promoting weekend brunch): Weekend plans? Make them delicious! Gather your favourite people and head to Chill Cafe 89 for a brunch that’s all about fresh flavours, good company, and those unbeatable sea breezes. Your table by the waves is waiting! #ChillBrunch #SunshineCoastEats #FamilyFriendlyDining #WeekendVibes #SupportLocal
• •Website Homepage Snippet: Welcome to Chill Cafe 89 – Golden Beach’s cozy corner for delicious food, exceptional coffee, and breathtaking ocean views. We’re a family-owned cafe passionate about fresh, local ingredients and creating moments you’ll savour. Relax, unwind, and let us take care of the rest. #YourHappyPlace #WaterfrontDining
• •Local Newspaper Ad (Targeting locals): Your local escape, just steps away. At Chill Cafe 89, we’re proud to be your Golden Beach go-to for that morning coffee, leisurely lunch, or special celebration. Fresh food, friendly faces, and the best views on the Esplanade. Come chill with us! #ChillCafe89Locals #GoldenBeachLife
• •Instagram Story (Showcasing a fresh dish): Fresh out of the kitchen and straight to your heart! ❤️ Our [Dish Name] is made with love and the best local ingredients. Taste the difference at Chill Cafe 89 today! #FreshFood #MadeInHouse #EatLocalSunshineCoast #FoodieHeaven