Brand Tone

Helpful, Educational, Enthusiastic, Inspiring, Customer-Focused, Appreciative, Confident, Quality-Oriented, Direct, Action-Oriented

Brand Values

• •Quality: Premium, high-quality, vibrant colors, and long-lasting durability.
• •Customer Satisfaction & Service: Dedication to excellent customer service, fast turnaround times, and ensuring customers are completely satisfied.
• •Convenience & Efficiency: Offering online ordering, ready to press options, gang sheet builders, and options for local pickup.
• •Versatility & Innovation: Providing solutions for a wide range of applications and materials, and keeping up with DTF technology.
• •Accessibility: Catering to various needs, from DIY enthusiasts to small businesses, with no minimum orders, and providing educational content.

Best Practices

• •Showcase Quality Confidently: Use descriptive words that highlight the superiority of the prints (e.g., "vibrant," "crisp," "durable," "premium") consistently across all communications.
• •Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasize Customer Benefits: Focus on how Chili Transfers' products and services make customers' lives easier and their projects better.
• •Incorporate Customer Testimonials: Use snippets from positive reviews to build trust and credibility.
• •Maintain a Consistent Voice: Ensure the brand voice is consistent across all platforms, from the website to social media and customer service interactions.

Social Perception

Positive: Customers generally perceive Chili Transfers as a provider of high-quality products and excellent, fast service. They are seen as reliable and a good local option for those in their area. Helpful: Customers appreciate the ease of the online interface and the support received. Valued for Quality: The vibrancy and durability of the prints are key factors in positive perception.

Copy Examples

• •Turn any hard surface into a masterpiece with our UV DTF transfers!
• •Ready to press transfers - Order now and get your project started today!
• •Experience the Chili Difference: High-quality, durable prints with fast turnaround.
• •Shop our sale and save on premium DTF supplies.
• •Get your free sample pack!