Brand Tone

Whimsical, Passionate, and Personable

Brand Values

• •Artisanal Craftsmanship
• •Personal Connection & Joy
• •Quality and Durability
• •Customer-Centric Service
• •Community Engagement

Best Practices

• •Lead with the "Handmade" Story: Always emphasize that the products are designed and created by a single artist. Use phrases like "from my studio to you," "shaped by hand," and "a one-woman operation" to reinforce the brand's core identity.
• •Use Whimsical and Emotive Language: Incorporate words that evoke joy, charm, and imagination. Words like "whimsical," "delightful," "tiny companion," "charming," and "playful" align perfectly with the product aesthetic.
• •Maintain a Personable, First-Person Voice: Write as Iko, the artist. Use "I" and "my" when telling the story behind a product or the brand. This creates a direct connection with the audience and makes the brand feel more authentic and less corporate.
• •Highlight the "Why," Not Just the "What": Instead of just describing a necklace, describe the feeling it's meant to evoke ("a little piece of happiness"). For custom items, focus on the emotional value ("a memory you can hold") rather than just the physical product.
• •Incorporate Social Proof with Heart: When using testimonials, choose reviews that tell a story, especially those that highlight the personal connection and customer service experience. Sharing a snippet like, "She made the cat look exactly like the reference I've given... Nearly broke down crying," is far more powerful than a generic "Great product!" review.

Social Perception

Overwhelmingly positive; perceived as a high-quality, trustworthy, and authentic artisan brand with unique products, exceptional customer service, and strong emotional resonance.

Copy Examples

• •Each little face is a handful of joy, shaped and painted by hand in our studio. Our new porcelain kitty charms are designed to be tiny, delightful companions for your everyday adventures. Wear a little piece of happiness. ✨ #ChikoCraft #HandmadeJewelry #CatLover #PorcelainArt #WearableArt
• •The Most Personal Gift for a Pet Lover. Turn a beloved pet into a timeless piece of art. At ChikoCraft, I personally handcraft each custom figurine from porcelain to capture the unique spirit of your furry family member. It’s more than a gift—it’s a memory you can hold. Order yours today.
• •Delightful Little Surprises, Made by Hand. Explore our world of whimsical porcelain jewelry and gifts.
• •Bring a touch of playful charm to your kitchen! Our Mushroom Cat tea towel features an original ChikoCraft illustration, printed on soft, absorbent cotton. It’s not just for drying dishes—it’s a piece of art to make your daily routine a little brighter. The perfect, fun-loving gift for the cat enthusiast and home cook alike.
• •Subject: A little something new from my studio to you! Hi [Customer Name], I've been quietly working away in the studio, and I'm so excited to share what's new! A fresh batch of whimsical ceramic friends has just been added to the shop, from tiny tiger necklaces to smiling shiba inu earrings. Each one is hoping to find a happy new home. Thank you for continuing to support my little one-woman shop—it means the world to me. Come see what's new!