Brand Tone

Warm, Traditional, and Community-Focused, emphasizing approachability and a personal connection.

Brand Values

• •Celebration of Special Moments
• •Commitment to Spanish Fashion
• •Family & Tradition
• •Accessibility and Customer Service
• •Value for Money

Best Practices

• •Embrace the "Familiar" Voice: Always use warm and close language. Address the audience as "familias," "mamis," or use inclusive terms. Avoid overly corporate or distant language. The goal is to sound like a trusted local shopkeeper.
• •Anchor the Brand in Tradition: Continuously reference Spanish heritage, especially in relation to ceremonial and festive clothing. Use keywords like "tradición," "artesanal," "hecho en España," and "momentos únicos" to reinforce brand values.
• •Sell the Emotion, Not Just the Product: Frame the clothing as part of a cherished memory. Instead of saying "Buy this dress," say "Create an unforgettable memory with this dress." Focus on the experience—the baptism, the party, the first fair.
• •Leverage Your Local Identity: Regularly mention Jerez and Andalusia. Use location-specific hashtags and reference local events. This strengthens the bond with the core community and gives the brand authenticity.
• •Maintain a Consistent Call-to-Action: Consistently guide users to the most personal and accessible point of contact: the WhatsApp number. This reinforces the brand's value of personalized customer service and makes it easy for customers to get help.

Social Perception

Chikids is perceived as an authentic source for traditional and festive children's wear, particularly for local and regional events. It is seen as a go-to for ceremonial attire and a trusted local retailer with an active and engaging social media presence.

Copy Examples

• •A day so special deserves a memory that lasts forever. Our new collection of christening gowns, crafted with love and Spanish tradition, is here to be part of your family's history. Discover the delicate details that make each piece unique. #ChikidsCeremonia #Bautizo #ModaEspañolaInfantil
• •The joy of the fair is in every ruffle! 🌸 Get your little ones ready for our most beloved tradition with our new Flamenco Fashion collection. Proudly made in Spain for the princes and princesses of the house. Shop now and receive it just in time! #FeriaJerez #ModaFlamenca #Chikids
• •For over 10 years, our dream has been to dress yours. From their first steps to their most important celebrations, Chikids has been a proud part of the Jerez community, offering the best of Spanish children's fashion. Thank you for letting us share in your special moments. #HechoEnEspaña #TiendaLocal #FamiliaChikids
• •Not every day is a ceremony, but every day is special! Explore our casual collection, perfect for school, play, and everything in between. Enjoy up to 30% off on selected items this week only. Because quality and comfort should be for every day. #ChikidsCasual #ModaInfantil #VueltaAlCole
• •We're here to help! We are your trusted children's fashion store in Jerez. If you have any questions, send us a WhatsApp, and we'll advise you personally. Link in bio! 📲 #ChikidsJerez #AtencionPersonalizada #ModaBebe