Brand Tone

Artisanal & Passionate, Eco-conscious & Responsible, Unique & Original, Friendly & Approachable, Playful & Funky, Local & Community-Oriented

Brand Values

• •Sustainability & Eco-consciousness
• •Handmade Craftsmanship & Quality
• •Originality & Uniqueness
• •Local Production & Support
• •Customer Satisfaction & Connection
• •Ethical Production
• •Affordability

Best Practices

• •Always Emphasize 'Handmade' and 'Recycled'
• •Tell the Story
• •Be Authentic and Approachable
• •Highlight Uniqueness and Scarcity (Naturally)
• •Visually Align Copy

Social Perception

Highly Positive, Eco-Friendly Champion, Artisanal and High Quality, Trusted & Authentic, Stylish & Unique

Copy Examples

• •Meet your new favorite earrings! 🌿✨ Handcrafted with love in our Montreal studio from vibrant recycled leathers, these beauties are as unique as you are. Kind to the planet, and a pop of joy for your day. Link in bio to shop small & sustainable! #Chikiboom #HandmadeJewelry #RecycledLeather #MontrealMade #SlowFashion #UniqueAccessories
• •Chikiboom: Wearable art, consciously created. Discover unique recycled leather accessories, handmade with passion in Montreal. Because style shouldn't cost the Earth. [Shop Our Collections]
• •From forgotten leather scraps to your next treasured piece. ✨ At Chikiboom, we believe in second chances – for materials and for a more sustainable way of life. Founded in 2010 in Montreal, every watch, earring, and accessory is a testament to love, patience, and our planet. Join the Chikiboom family! #EcoFriendlyFashion #SupportLocalMTL #HandmadeWithLove #ChikiboomStory
• •Timeless style, mindfully made. This Chikiboom watch isn't just a way to tell time; it's a statement. Crafted from carefully selected recycled leather, each strap tells a story of renewal. Designed and assembled by hand in our Montreal workshop, it’s built for comfort, durability, and a touch of unique charm. Feel good about what you wear. #RecycledLeatherWatch #SustainableStyle #MontrealArtisan #Chikiboom
• •Hello, lovely people! 👋 Get ready to fall in love all over again. Our new collection, bursting with fresh colours and our signature eco-chic style, has just landed! Each piece is, as always, handmade from recycled leather right here in Montreal, because we believe in beauty that's kind. ✨ Explore the new arrivals and find something uniquely you! [Link to New Collection]