Brand Tone

friendly, whimsical, and therapeutic

Brand Values

• •Handcrafted Quality
• •Creativity and Artistry
• •Joy and Comfort
• •Community Connection

Best Practices

• •Use Whimsical and Evocative Language: Incorporate words like "magical," "enchanted," "cozy," "whimsical," and "charming" to maintain the brand's unique atmosphere.
• •Maintain a Friendly and Inclusive Voice: Continue addressing the audience directly with friendly terms like "friends" or "pottery lovers." Ask questions to encourage interaction and build community.
• •Tell the Story Behind the Product: Emphasize the "handcrafted" nature by sharing details about the inspiration, the process, and the care that goes into each piece. This reinforces the value of the products.
• •Keep it Positive and Comforting: The brand's content is a source of relaxation for many. Ensure the copy reflects this by maintaining a positive, gentle, and encouraging tone.
• •Incorporate "Cute" Aesthetics into the Copy: Use emojis like ✨, 🍄, 🌱, and 🥰 to visually match the whimsical and adorable nature of the ceramics. Phrases like "adopt a mug" or referring to the products as "cuties" or "little guys" further solidifies the brand's personality.

Social Perception

The public perceives Chikamics as a creator of adorable, high-quality, and desirable ceramic art. The process videos are seen as "therapeutic" and "relaxing to watch," and the brand is perceived as exclusive and highly sought after.

Copy Examples

• •Welcome a little magic into your morning routine. ✨ Our new collection, inspired by enchanted forests and sleepy spirits, has just arrived. Each piece is handcrafted with love, right here in our Finland studio. Ready to find your new favorite mug? Link in bio to adopt one!
• •From a simple lump of clay to your new best friend for matcha mornings. 🍵 Every piece has its own little story. What should we create next? #pottery #handmadeceramics #studioghibli #cozyvibes
• •More Than Just a Mug. It's a Piece of Joy. Discover our collection of whimsical, handcrafted ceramics designed to make you smile.
• •Psst... A fresh batch of cuteness is coming soon! 💌
• •(Image of two different cute mug designs) Help us decide! Which one of these little guys should we make more of? [Option A] vs. [Option B]