Brand Tone

Youthful & Energetic, Fashion-forward & Trendy, Approachable & Friendly, Value-conscious & Accessible, Confident & Passionate

Brand Values

• •Fashion & Design
• •Quality-Price Balance
• •Customer Focus (especially women)
• •Comfort & Well-being
• •Tradition & Spanish Production
• •Sustainability & Corporate Honesty
• •Innovation & Dynamism

Best Practices

• •Embrace Youthful Exuberance: Use energetic and positive language. Incorporate relevant emojis moderately to add personality and visual appeal, especially on social media. Keep sentences relatively concise and engaging.
• •Highlight the Fashion-Value Proposition: Consistently weave in messaging about being on-trend ("latest styles," "new collection," "fashion-forward") while also emphasizing affordability and the great balance between price and quality ("great value," "accessible style").
• •Speak to the "Modern Woman": Address the target audience directly, acknowledging their dynamic lifestyle, independence, and desire for both style and comfort. Use empowering and relatable language.
• •Maintain Visual-Verbal Consistency: Ensure the copy's tone matches the visuals. If the image is playful and casual, the copy should reflect that. If it's more chic and aspirational, the language should align.
• •Be Authentically Spanish (Subtly): While the main communication might be in English for a wider reach, occasionally nodding to its Spanish heritage or design inspiration (e.g., "Mediterranean spirit," "Designed in Spain") can add a unique flavor and reinforce brand identity, especially if targeting markets that value European design.

Social Perception

Trendy and Affordable Option, Good for Style and Variety, Generally Positive on Comfort for Price, Variable Quality/Durability Perception, Spanish Brand Identity, Accessible

Copy Examples

• •Headline: Step Up Your Style Game! 🔥 Body: New season, new shoes! Discover the latest CHIKA10 collection – trendy, comfy, and totally you. Walk your talk! Hashtags: #CHIKA10 #NewCollection #StreetStyle #FootwearFashion #MustHaveShoes
• •Headline: Comfort Meets Chic. ✨ Body: Who says you can't have it all? Our latest [Shoe Type, e.g., "Ankle Boots"] are designed for the modern woman on the go. Style, comfort, and unbeatable value. Hashtags: #CHIKA10Style #ComfortAndStyle #AffordableLuxury #WomensShoes #FashionForRealLife
• •Headline: Your Everyday Fabulous. 💃 Body: From office days to weekend vibes, find the perfect CHIKA10 pair to express your unique personality. Quality fashion that keeps up with you! Hashtags: #CHIKA10Footwear #EverydayStyle #SpanishDesign #ShoeLove #TrendyShoes
• •Headline: Designed in Spain, Loved Everywhere. 🇪🇸❤️ Body: Passion for fashion, commitment to quality. That's the CHIKA10 promise. Explore our versatile range for women, men & kids! Hashtags: #CHIKA10World #MadeWithPassion #FashionFootwear #FamilyShoes #StyleStatement
• •Headline: Ready for a Shoe Refresh? 😉 Body: Dive into the CHIKA10 universe and find your next favorite pair. On-trend designs at prices you'll adore. What are you waiting for? Hashtags: #CHIKA10 #ShoeObsessed #NewCollection #TreatYourFeet #FashionFinds