Brand Tone

Enthusiastic, Friendly, Helpful, and Playful

Brand Values

• •Accessibility
• •Quality
• •Variety
• •Customer Satisfaction
• •Convenience
• •Community/Cultural Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, friendly, helpful, playful), including specific words to use/avoid, preferred sentence structure, and emoji guidelines. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language to resonate with their interests, cultural nuances, and online behavior. For 8tto Market, this means appealing to those interested in Asian cuisine, from novices to experienced cooks.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the core tone should remain recognizable. Adapt the style slightly for the platform, but the personality should be consistent.
• •Use Storytelling: Share the stories behind products, recipes, or even the brand's journey. This makes the brand more relatable and memorable, reinforcing its values and personality beyond just selling products.
• •Review and Refine: Regularly review your copy across different platforms. Does it still sound like *your brand*? Is it engaging your audience effectively? Don't be afraid to tweak and refine your approach as the brand evolves and based on customer feedback.

Social Perception

Positive Engagement, Appreciation for Variety & Availability, Trustworthy (Emerging), Innovative (for its market)

Copy Examples

• •Headline (New Product Alert): 🍜 Slurp Alert! Your Fave Ramen Just Got an Upgrade! 🔥 Try the NEW [Product Name] – Limited Stock! Body: Missing that authentic Asian kick? We've got you! Our shelves are now stocked with the incredible [Product Name], packed with flavor and ready in minutes. Perfect for a quick lunch or a cozy night in. Tap to shop before it's all gone! #8ttoMarketFinds #AsianFoodLove #NewArrival
• •Headline (Weekly Deal): ✨ Spice Up Your Week (Without Busting Your Budget!) – Amazing Deals Inside! 🌶️ Body: Hey Foodies! Your kitchen called, it's craving some 8tto Market goodness! This week, discover incredible savings on [Product Category, e.g., authentic sauces, crunchy snacks, exotic teas]. Making delicious Asian meals at home has never been easier or more affordable. Explore deals now! #8ttoMarketDeals #AsianGrocery #HomeCookingHero
• •Headline (Recipe Idea): 🥢 Easy Peasy [Dish Name] Recipe! You Won't Believe How Simple This Is! 👇 Body: Unlock your inner chef with our super simple recipe for [Dish Name]! All the authentic ingredients you need, from fresh [Ingredient 1] to savory [Ingredient 2], are waiting for you at 8tto Market. Get the recipe on our blog/IG story and tag us in your creations! #8ttoKitchen #EasyRecipe #AsianCuisine
• •Headline (Community Focused): What's Your Go-To Asian Comfort Food? 🤔 Share Below! 👇 Body: We love connecting over food! From steaming bowls of pho to crispy tempura, everyone has that one Asian dish that just feels like a warm hug. Tell us your favorite in the comments – we might just feature it (or its ingredients!) soon! #8ttoCommunity #FoodieTalk #AsianComfortFood
• •Headline (Benefit Focused): Tired of a Boring Pantry? 🌏 Explore a World of Flavor with 8tto Market! Body: Say goodbye to bland and hello to BOLD! 8tto Market delivers a vibrant selection of authentic Asian groceries right to your door. From rare spices to unique snacks, discover new tastes and create unforgettable meals. Your culinary adventure starts here! #TasteTheWorld #8ttoAdventure #ExoticFlavors