Brand Tone

Aspirational, sophisticated, and confident, blending luxury and romance with a modern, entrepreneurial spirit. It is elegant when describing products, but shifts to motivational and success-oriented on certain platforms, maintaining professionalism with a personal touch.

Brand Values

• •Quality and Longevity
• •Value and Innovation
• •Exceptional Service
• •Elegance and Sophistication
• •Empowerment

Best Practices

• •Always use sophisticated and evocative language, centralizing words like enduring, timeless, luxury, bespoke, and elegance in the brand's vocabulary.
• •Balance romantic messaging with a self-assured, modern, and confident tone, highlighting quality and innovation.
• •Consistently reinforce the core value proposition that the flowers last a year, framing it as both a smarter financial choice and a more meaningful, lasting gesture.
• •Weave the narrative of the founder, a self-taught, minority female entrepreneur, to add authenticity and an inspirational layer.
• •Ensure that the clean, luxurious, and modern aesthetic of visuals is matched by equally polished copy, making words feel as premium as the products.

Social Perception

Primarily shaped by its curated online presence and positive media features, Chi Fleurs is perceived as a niche, premium provider of preserved floral arrangements. It appeals to customers seeking a unique, modern, and long-lasting luxury gift, with a generally neutral-to-positive perception due to the absence of prominent public negative feedback.

Copy Examples

• •Some moments are too precious to fade. Gift a symbol of your everlasting love with our Timeless Collection. Real roses that last for a year, because true love is meant to endure. #ChiFleurs #EverlastingLove #LuxuryGifts #RosesThatLast #AnniversaryGoals
• •The Art of Gifting, Redefined. Discover Chi Fleurs' collection of Parisian-inspired eternal roses. The perfect expression of elegance and affection that lasts an entire year. Shop now for a memory that won't wilt.
• •Level up your space and your gift-giving. Our preserved roses are for those who appreciate lasting beauty and success. #ChiFleurs #LuxuryLifestyle #BossGift #SuccessMindset #TimelessFlowers
• •Make This Birthday Unforgettable. Tired of flowers that are gone in a week? This year, give the gift of timeless beauty. Chi Fleurs' luxury preserved roses look stunning for up to 365 days, a daily reminder of your thoughtfulness. Click to explore our exclusive Birthday Collection. #ChicagoFlorist #PreservedRoses #BirthdayGift #LuxuryFlowers
• •A Year of Beauty. One Extraordinary Gift. Why settle for fleeting moments? At Chi Fleurs, we believe in celebrating with beauty that endures. Inspired by the desire to offer more, our Timeless Roses provide a year of elegance for the price of a few transient bouquets. Be the one who gives a gift that is remembered all year long. Explore our collections.