Brand Tone

Informative, helpful, and caring. It aims to be authoritative yet accessible, building trust with pet owners through expert advice and a commitment to animal well-being.

Brand Values

• •Animal Welfare
• •Knowledge & Expertise
• •Comprehensive Support
• •Trust & Reliability

Best Practices

• •Use clear and concise language, avoiding overly technical terms unless necessary and well-explained.
• •Focus on providing practical advice and solutions to pet owners' problems.
• •Incorporate data and expert opinions to support claims and build credibility.
• •Maintain a friendly and approachable tone, creating a welcoming environment for pet owners.
• •Highlight the brand's commitment to animal welfare and responsible pet ownership.

Social Perception

Perceived as a resourceful, trustworthy, and knowledgeable brand by French-speaking pet owners.

Copy Examples

• •Offrez le meilleur à vos animaux de compagnie avec notre sélection de produits de qualité et nos conseils d'experts. (Offer the best to your pets with our selection of quality products and expert advice.)
• •Comment faire maigrir votre chien? Découvrez nos astuces et nos produits adaptés pour aider votre compagnon à retrouver la ligne. (How to make your dog lose weight? Discover our tips and suitable products to help your companion get back in shape.)
• •Besoin d'aide pour choisir la race de chien idéale? Consultez notre guide complet et trouvez le compagnon parfait pour votre style de vie. (Need help choosing the ideal dog breed? Consult our complete guide and find the perfect companion for your lifestyle.)
• •Tout ce que vous devez savoir sur la nutrition canine: des ingrédients aux besoins spécifiques, nos experts vous éclairent. (Everything you need to know about canine nutrition: from ingredients to specific needs, our experts enlighten you.)
• •Assurez le bonheur et la santé de votre animal grâce à nos articles conseils et nos produits de qualité. (Ensure the happiness and health of your pet thanks to our advice articles and quality products.)