Brand Tone

Authentic, Passionate, and Community-Oriented

Brand Values

• •Cultural Heritage
• •Quality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace Bilingualism: Continue to use a natural mix of French and Haitian Creole. This reinforces authenticity and speaks directly to the core community. Use hashtags in both languages to maximize reach.
• •Center the Community: Always highlight customer experiences. Share their photos, mention them in posts, and ask for their opinions and recipes. This strengthens the community-oriented value and builds loyalty.
• •Lead with Flavor: When describing the product, use passionate and evocative language. Words like "bold," "rich," "flavorful," "authentic," and "a taste of home" should be staples in your copy.
• •Educate and Inspire: Don't assume everyone knows what chictay is. Create simple, engaging content (like short videos or infographics) that explains the product and offers diverse serving suggestions, from traditional pairings to modern fusion ideas.
• •Stay True to Your Roots: In all marketing efforts, from social media to partnerships, ensure the focus remains on the cultural heritage of the product. Collaborate with Haitian chefs, participate in Caribbean cultural events, and tell the story behind the food. This narrative is your strongest asset.

Social Perception

A Taste of Home, A Culinary Discovery, A Trusted Local Brand

Copy Examples

• •Se konsa nou renmen wè li! 😍 @[CustomerTag] just took spaghetti night to another level with our Chictay Lakay Morue. The flavor of Haiti in every bite. How do you enjoy your Chictay? Share your creations with #ChictayLakay! #HaitianFood #MangeAyisyen #MontrealFood
• •The Authentic Taste of Haitian Chictay, Made with Love in Laval. Tired of the same old spreads? Discover Chictay Lakay. Our traditional herring and cod chictay brings the rich, bold flavors of the Caribbean to your table. Perfect for appetizers, breakfast, or adding a kick to your favorite meals. Find us in a store near you! [Link to Store Locator]
• •The easiest, most flavorful breakfast you'll have all week! #ChictayLakay #HaitianTikTok #EasyRecipe #AvocadoToast
• •Can't Decide? Try Them All! Get the complete Chictay Lakay experience with our flavor-packed trio. The perfect taste of Haiti for any occasion. Order your combo pack today!
• •Bonjour family! We're so excited to announce that you can now find your favorite Chictay Lakay products at [Store Name] in [Neighborhood]! We are so grateful for your support which allows us to bring a taste of home to more people. Thank Data to your journey. #LakaySeLakay