Brand Tone

Elegant, Creative, and Nostalgic

Brand Values

• •Craftsmanship & Quality
• •Personalization & Individuality
• •Timeless Elegance
• •Creativity & Inspiration

Best Practices

• •Use Evocative and Elegant Language: Consistently choose words that convey sophistication, tradition, and creativity. Terms like "timeless," "bespoke," "heritage," "artistry," and "elegance" should be staples in the brand’s vocabulary. This reinforces the premium, classic nature of the product.
• •Focus on the 'Why,' Not Just the 'What': Instead of simply describing a wax stamp, describe the feeling it creates. Frame the products as tools for making memories, showing care, and adding a personal signature to life's important moments. Tell a story about the experience of sealing a letter or a gift.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the clean, elegant, and often minimalist aesthetic of the product photography. The calmness and beauty of the visuals should be mirrored in calm, beautiful, and inspiring language.
• •Engage the Creative Community: Use copywriting to ask questions and encourage user-generated content. Phrases like, "How do you use your seal?" or "Share your creations with #ChiclySealed" can build a community around the brand and provide social proof, while reinforcing the value of creativity.
• •Keep it Personal and Approachable: While the tone is elegant, it should not be intimidating. Use a warm and inviting voice, especially in email marketing and social media replies. Addressing customers by name and adopting a helpful, inspiring persona will make the classic art of wax sealing feel accessible to a modern audience.

Social Perception

Chicly Sealed is perceived as a specialized, niche provider for hobbyists and those seeking a unique touch for special occasions, especially weddings. It attracts a community of crafters and creatives due to its 'do-it-yourself' appeal. Public perception is positive, centered on the aesthetic appeal and novelty of its products. Customers are drawn to the brand for specific life events or for enhancing small business packaging, viewing it as a modern gateway to a classic tradition, making an old-world craft accessible and stylish.

Copy Examples

• •The final touch. The moment that transforms a simple letter into a cherished keepsake. Our custom wax seals are crafted to make your mark with timeless elegance. What will you seal next? ✨ #ChiclySealed #WaxSeal #PersonalTouch #TimelessTradition
• •From 'Yes' to 'I do,' every detail matters. Elevate your wedding invitations with a custom wax seal from Chicly Sealed. Create a timeless first impression that your guests will never forget. Explore our collection of stamps, waxes, and accessories. Shop now.
• •Chicly Sealed: Revive the Art of the Personal Touch. Explore our collection and leave a lasting impression.
• •Hello [Customer Name], just in time for spring, we’re delighted to introduce our new Botanical Collection. Featuring delicate floral and leaf designs, these wax seal stamps are perfect for adding a touch of nature's elegance to your letters, gifts, and crafts. Be the first to explore the collection and let your creativity bloom.
• •Go beyond the envelope! 💌 Wax seals are a crafter's dream. Use them to elevate your gift wrapping, create unique jewelry, or design stunning place settings. Find all the tools you need at Chicly Sealed to start your next creative project. #WaxSealIdeas #DIYCrafts #ChiclySealed #CraftInspo