Brand Tone

Playful, Confident, and Trendy

Brand Values

• •Self-Expression and Individuality
• •Confidence and Empowerment
• •Social Connection and Fun
• •Community Engagement

Best Practices

• •Lead with Confidence: Use strong, active verbs and empowering language. Phrases like "own it," "stand out," and "make a statement" align with the brand's core message.
• •Embrace the Fun: Keep the tone light and playful, especially on social media. Use emojis like , , and to convey energy and personality. Refer to customers as "Chicky Chicks" to build a sense of community.
• •Stay on Trend: Continuously reference current trends, events (like Stagecoach or local festivals), and pop culture to remain relevant to the target audience.
• •Highlight the Experience: Always promote the "Saddle Up Hat Bar" as more than a product—it's an activity. Use language that invites customers to "create," "design," and "play."
• •Be Social and Engaging: Use questions in social media captions to encourage comments (e.g., "Tag a bestie who needs this!"). This reinforces the brand's social and community-oriented values.

Social Perception

A Destination Experience, Youthful and On-Trend, Locally-Focused

Copy Examples

• •Grab your bestie and get ready to design your dream hat! 🤠 Our Saddle Up Hat Bar is the perfect start to a girls' night out. #HatBar #CustomHats #GirlsNightOut #CostaMesa
• •This isn't just a dress, it's a statement. Be the main character in every room. Shop our new collection and wear what turns heads. ✨ #BoldFashion #PowerMove #OOTD
• •Style That Speaks. Confidence That Stays. Discover looks that are as unique as you are. Free shipping on orders over $100.
• •🔥 Fresh Drops for Your Weekend Vibe
• •Your next power outfit is waiting. Get 20% off all blazers and shackets this week only. Don't just enter the room, own it. #Sale #FashionDeals #ShopChickyChicky