Brand Tone

modern, tech-focused, and confident

Brand Values

• •Durability & Protection
• •Innovation & Technology
• •Style & Aesthetics
• •Quality

Best Practices

• •Use a Feature-Benefit Framework: Always connect a technical feature to a tangible user benefit.
• •Employ Strong, Confident Language: Use active verbs and confident, declarative sentences. Avoid weak or passive language.
• •Maintain a Tech-Savvy Vocabulary: Consistently use industry-standard terms like "MagSafe," "Carbon Fiber," and "Ceramic Fusion."
• •Focus on Visual Synergy: Ensure that the sleek, modern aesthetic of the products is reflected in the visuals and that the copy complements this visual style.
• •Keep it Direct and Concise: Avoid fluff. The copy should be straight to the point, highlighting the key value propositions of protection, style, and technology efficiently.

Social Perception

As a pre-launch brand, 'Chick Store' does not yet have a broad social perception. Its identity is being shaped by its initial TikTok campaigns. The target audience appears to be iPhone users who are interested in technology and prioritize protecting their devices without compromising on style. The perception being built is that of a premium, reliable accessory provider.

Copy Examples

• •Your iPhone is an investment. Protect it with a case that’s as advanced as your tech. Our Ultra-Durable Carbon Fiber Case offers 5-meter drop protection and a sleek design. Don’t just cover your phone—shield it. #TechProtection #iPhoneArmor
• •Engineered for excellence. This case features a scratch-proof ceramic fusion and a precision-cut aluminum camera frame for uncompromising protection. Strong MagSafe compatibility ensures your accessories snap on perfectly, every time. The ultimate fusion of style and strength.
• •Confidence in Your Grip. Style in Your Hand. Discover the Chick Store collection of premium tech accessories.
• •The wait is over. Chick Store is now live. Experience the new standard in device protection and discover accessories built to last. Shop the launch collection now.
• •We tried to break it. We failed. Our carbon fiber case can handle almost anything you throw at it. Link in bio to get yours. #DurabilityTest #CarbonFiber #MagSafe