Brand Tone

approachable, enthusiastic, calming, and encouraging

Brand Values

• •Accessibility in Veganism
• •Creativity and Innovation
• •Health and Wellness
• •Community and Connection
• •Authenticity

Best Practices

• •Always frame messages with optimism and support. Avoid judgmental or exclusive language.
• •Use conversational language, relatable expressions, and a friendly demeanor. Address the audience directly (e.g., "y'all," "fam," "friends").
• •Highlight how easy and enjoyable vegan cooking can be. Break down complex ideas into simple, actionable steps.
• •Let genuine enthusiasm for vegan food and the community shine through. Share personal anecdotes or excitement about recipes and ingredients.
• •Even in written content, try to evoke the same sense of calm and positive energy that is characteristic of the video content. Use gentle language and a reassuring tone.

Social Perception

positive, inspiring, and reliable source for vegan recipes

Copy Examples

• •Hey, beautiful people! ✨ Get ready to have your mind (and taste buds) blown with this new [Recipe Name]! Super simple, packed with flavor, and 100% vegan love. Trust me, you GOTTA try this one. Grab the full recipe on the blog – link in bio! Let me know what you think! 💚 #turnipvegan #veganrecipes #easyvegan #plantbased
• •Ready to level up your vegan kitchen game? 🌱 My new e-book, '[E-book Title],' is packed with exclusive recipes, tips, and all the good vibes to make your plant-based journey delicious and fun. No complicated stuff, just pure, simple, tasty food. Download your copy today and let's get cooking! Link in bio. Peace and love. 🙏
• •Y'all know my love for mushrooms runs deep! 🍄 That's why I created this [Seasoning Name] – to bring that magic umami goodness to all your dishes. Sprinkle it on EVERYTHING. Seriously. It’s that good. Made with love and the finest ingredients. Get yours and let the flavor adventure begin! #veganseasoning #mushroomlove #turnipveganapproved
• •What's up, fam? Today we're turning simple [Main Ingredient] into something seriously spectacular. It's easier than you think, and oh-so-satisfying. Let's get into it...
• •Happy [Day of the Week], everyone! What delicious vegan meals are you cooking up this week? Share your creations or what you're excited to try in the comments below! Let's inspire each other. Sending you all positive energy! ✨ #vegancommunity #plantbasedliving #turnipveganfamily