Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Caring and Passionate, Community-Oriented

Brand Values

• •Quality and Nutrition
• •Animal Welfare
• •Customer Focus & Service
• •Integrity and Trust
• •Accessibility (Price & Range)

Best Practices

• •Speak from the Heart (Authenticity): Write as genuine animal lovers and a family business. Let the passion for pet welfare shine through. Avoid overly corporate or impersonal language.
• •Be a Helpful Guide (Knowledgeable & Supportive): Position the brand as a source of trusted advice. Offer tips, explain benefits clearly, and show understanding of pet owners' needs and concerns.
• •Use Inclusive & Warm Language (Friendly & Community-Focused): Address customers in a welcoming manner (e.g., "your furry friends," "fellow pet lovers"). Refer to the local connection where appropriate, but ensure online communications are also inclusive of the wider customer base.
• •Emphasize Natural & Ethical Values (Quality & Trust): Consistently highlight the commitment to natural ingredients, high nutritional standards, and ethical sourcing in product descriptions and general content. This reinforces core brand values.
• •Maintain a Consistent Voice Across All Channels: Whether it's a tweet, a Facebook post, a product description, or an email, the underlying tone of friendly expertise and care should be recognizable. Develop simple brand voice guidelines if multiple people are creating content.

Social Perception

Specialist Go-To, Trusted Local Business, Provider of Quality, Helpful and Friendly

Copy Examples

• •Headline (Website/Social Media): "Nourish Them Naturally. Discover Chichester's Best Loved Raw Food & Healthy Treats at Birdham Animal Feeds – Crafted by Nature, Chosen with Love."
• •Social Media Post (Facebook/Instagram): "Happy Tummies, Happy Pets! 🐾 As a family of animal lovers, we believe every pet deserves the best. That's why we handpick every product, from delicious raw meals to tempting natural treats. Got a question about your pet's diet? Pop in or send us a DM – we're always here to help our Chichester pet community (and our online friends too!). #BirdhamAnimalFeeds #NaturalPetFood #ChichesterPets #FamilyRun #HealthyPets"
• •Product Description Snippet (for a new natural treat): "Treat time just got a whole lot healthier! Our new [Treat Name] are made with just [Key Natural Ingredients], packed with goodness and none of the nasties. Because we care about what goes into your furry friend's bowl as much as you do. Ethically sourced and lovingly approved by our own pets!"
• •Email Newsletter Subject Line: "Expert Tips & Tail-Wagging Deals from Your Friends at Birdham!"
• •About Us Snippet (Website): "More than just a pet store, Birdham Animal Feeds is a family passion. For years, we've been dedicated to helping Chichester's pets thrive with top-quality nutrition and honest advice. We believe in the power of natural ingredients and the joy that healthy, happy pets bring to our lives."