Brand Tone

Aspirational & Accessible Luxury, Enthusiastic & Engaging, Knowledgeable & Trustworthy, Community-Oriented & Friendly, Fashion-Forward & Trendy.

Brand Values

• •Quality & Authenticity
• •Affordability & Value
• •Customer Experience
• •Sustainability & Mindful Consumerism
• •Fashion Expertise & Curation
• •Community Engagement

Best Practices

• •Embrace "Accessible Luxury": Always balance the aspirational quality of designer brands with the welcoming, attainable nature of consignment pricing. Use words like "discover," "treasure," and "curated" alongside "affordable," "deal," and "savvy."
• •Be Enthusiastic and Engaging: Inject personality into posts. Use exclamation points where appropriate, ask questions to engage followers, and maintain a lively tone, especially during live videos.
• •Highlight Expertise and Authenticity: Consistently reassure customers about the authenticity and quality of items. Mention the curation process and the knowledge of the team.
• •Foster a Sense of Community: Share customer testimonials (with permission), highlight community events, and use inclusive language that makes followers feel like part of the "Chic" family.
• •Stay Visually Cohesive and Fashion-Forward: Ensure all visuals (photos, videos) reflect the upscale yet accessible nature of the brand. Stay updated on current fashion trends to inform content and a fashion-forward voice, especially on platforms like Instagram and TikTok.

Social Perception

Trusted Source for Deals on Designer Goods, A "Treasure Hunt", Friendly and Expert Service, Destination for a Wide Demographic, Stylish & High-Quality.

Copy Examples

• •Headline: Discover Your Next Designer Obsession – Without the Designer Guilt. Body: At Chic Consignment, luxury meets affordability. Explore our curated collection of authentic designer handbags, clothing, and accessories. Your dream piece is waiting! #LuxuryForLess #SustainableStyle
• •Headline: From Chanel to Lululemon, Find Your Fabulous. Body: Why pay retail? Our ever-changing inventory features your favorite brands at prices that will make you smile. Join our community of savvy shoppers today! #DesignerDeals #ChicFinds
• •Headline: The Thrill of the Hunt, The Joy of the Find. Body: Experience the excitement of uncovering unique designer treasures at Chic Consignment. Our friendly stylists are here to help you discover pieces you'll love for years to come. #TreasureHunt #ConsignmentChic
• •Headline: Elevate Your Wardrobe, Sustainably. Body: Make a statement with pre-loved luxury. Shopping consignment isn't just smart, it's a chic way to embrace sustainable fashion. Find authentic, top-quality pieces you can feel good about. #ShopSecondhand #EcoChic
• •Headline: Live Shopping Event! New Arrivals You Won't Want to Miss. Body: Join us on [Platform] this [Day] at [Time] for an exclusive look at our latest designer drops! Snag incredible deals and chat with our fashion experts live. See you there! #LiveShopping #NewArrivals