Brand Tone

personable, creative, and enthusiastic

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer Connection
• •Passion & Joy

Best Practices

• •Create a 'Word Bank': Develop a list of on-brand words (e.g., "unique," "sparkle," "handmade," "custom," "special," "love," "joy") and off-brand words (e.g., "cheap," "mass-produced," "corporate," "basic"). Use this as a guide for all communications.
• •Always Use a Personal Touch: Address the audience directly using "you." Sign off emails and messages with a warm closing like "With love" or "All the best." Share the human story behind the brand whenever appropriate.
• •Embrace Emojis Strategically: Use emojis that align with the brand's aesthetic (", ", ", ") to add personality and visual appeal to social media posts and informal communications. Avoid overuse to maintain a professional polish.
• •Tell Stories, Don't Just Sell: Frame product posts around a narrative. Who is this product for? What moment does it celebrate? Showcase the "why" behind a product, not just the "what." The story of its creation is a key selling point.
• •Maintain a Consistent Voice Across All Channels: Whether writing a website FAQ, an Instagram caption, or a TikTok reply, the personable, creative, and enthusiastic tone should be consistent. This builds a strong, recognizable brand identity that customers can trust.

Social Perception

charming and reliable small business, authentic, gift-worthy, and community-focused

Copy Examples

• • ✨ Say hello to your new favorite tumbler! ✨ We poured so much love into designing this floral masterpiece, and we can wait for you to make it your own. Perfect for your morning coffee or staying hydrated in style. Tap to shop and add a little sparkle to your day! #HandmadeWithLove #CustomTumbler #ChicAndPretty
• •Create a moment of joy with every sip. Our personalized glass cans are designed just for you, featuring your name or a special word on our signature frosted glass. Complete with a sustainable bamboo lid and reusable straw, it s the perfect, eco-chic gift for a loved one... or for yourself! How will you customize yours?
• •Packing up this special order and feeling so grateful for you all! This custom keychain and tumbler set is on its way to its new home. Thank you, [Customer Name], for letting us create something pretty for you! ✨ #SmallBusiness #PackAnOrderWithMe #HandmadeGifts
• •Looking for a gift that s as unique as they are? From custom tumblers to personalized keychains, every Chic and Pretty item is handmade with love and care. Give a gift that s guaranteed to make them smile. Shop our collection now and enjoy 10% off your first order!
• •Subject: A Little Treat Just For You! Hi [Customer Name], We believe everyone deserves something beautiful and unique. To share a little joy, we re treating you to a special 15% off everything in our store for the next 48 hours! It's the perfect time to grab that custom piece you've been eyeing. Thank you for being part of our creative journey! With love, The Chic and Pretty Team