Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Welcoming & Inclusive, Community-Focused, Slightly Irreverent & Humorous, Authentic & Enduring

Brand Values

• •Diversity & Comprehensiveness
• •Community & Connection
• •Passion for the Art Form
• •Customer Service & Accessibility
• •Preservation & Curation
• •Adaptability & Resilience

Best Practices

• •Embrace Your Inner Fan: Write with genuine enthusiasm and passion for comics. Let your love for the medium shine through. If you're excited about a new arrival or an old classic, share that excitement authentically.
• •Be Inclusive in Your Language: Use welcoming and approachable terms. Avoid overly niche jargon without explanation. Make it clear that everyone is welcome, regardless of their level of comic knowledge. (e.g., "Whether you're a lifelong fan or new to comics...").
• •Highlight Breadth and Depth: Consistently remind your audience of the vast and diverse selection – from mainstream to indie, manga, zines, and collectibles. This reinforces your value as a comprehensive source.
• •Inject Personality and Humor (Where Appropriate): Don't be afraid to be a little quirky or humorous, especially on platforms like TikTok or in less formal communications. This makes the brand more relatable and memorable, reflecting the "we won't tell" attitude about "guilty-pleasure" reads.
• •Stay Rooted in Community and History: Weave in mentions of your longevity, your role in the Chicago comic scene, and your support for local creators. This builds trust and reinforces your status as an established, respected institution.

Social Perception

Respected Institution, Treasure Trove, Friendly & Helpful Hub, Inclusive Space, Reliable & Trustworthy

Copy Examples

• •Headline: Beyond the Bat-Signal: Discover Your Next Obsession. Body: Sure, we love superheroes. But Chicago Comics is your portal to a universe of stories – from groundbreaking indie epics and rare small press gems to the manga that's got everyone talking. Since 1986, we've been the city's home for every kind of comic. What will you find? #ChicagoComics #IndieComics #Manga #GraphicNovels #ExploreComics
• •Headline: Your Comic Comfort Zone. No Gatekeepers, Just Great Reads. Body: Whether you're a seasoned collector or just curious, step into Chicago Comics. Our crew is passionate about comics, not about quizzing you. We’re here to help you find that specific issue or introduce you to something unexpectedly awesome. We’ve got nearly 40 years of making comic dreams come true! #ComicBookStore #FriendlyStaff #ChicagoReads #ComicCommunity #AllAreWelcome
• •Headline: Still Flipping Pages in a Digital World. And Proud Of It. Body: There's nothing like the feel of a comic in your hands. At Chicago Comics, we celebrate the tangible thrill of print. Dive into our massive back issue bins, discover local zines, or grab the latest releases. We’re Chicago’s oldest comic shop, keeping the ink-and-paper magic alive. #RealComics #PrintIsNotDead #ShopLocalChicago #ComicCollecting #SupportIndie
• •Headline: Got That "Guilty Pleasure" Comic? We Won't Tell. Body: From underground art sensations to those big-name heroes you secretly (or not-so-secretly) adore – we've got it all. Chicago Comics is your judgment-free zone for the complete spectrum of sequential art. Come explore our shelves; your secret's safe with us! #ComicShop #DiverseSelection #NoShameInYourGame #ChicagoFun #BuyComics
• •Headline: More Than a Store, It's a Chicago Story. Body: For decades, Chicago Comics has been a cornerstone of Lakeview, a place for artists, dreamers, and everyone who believes in the power of a good story. We’re proud to be part of this community, supporting local creators and welcoming new fans every day. Come be a part of our next chapter. #ChicagoLandmark #CommunityLove #LakeviewLocal #SupportSmallBusiness #ComicCulture