Brand Tone

Professional, Expert, Aspirational, Transformative, Welcoming, Client-Focused, Educational

Brand Values

• •Quality & Excellence
• •Expertise & Skill
• •Client Satisfaction & Trust
• •Transformation & Empowerment
• •Artistry & Aesthetics

Best Practices

• •Always Prioritize Professionalism & Expertise: Ensure all copy, from website text to social media captions, reflects the high level of skill and knowledge within Chi Beauty Lounge. Avoid overly casual slang or grammar that could undermine this.
• •Focus on Transformative Benefits, Not Just Features: Instead of just saying \"We offer microblading,\" say \"Achieve perfectly sculpted, natural-looking brows that save you time every morning with our expert microblading.\" Highlight what the client gains.
• •Incorporate Client Language & Success Stories (Authentically): Use testimonials and frame copy around client aspirations and the positive emotions associated with the results (e.g., confidence, happiness, feeling beautiful). This makes the brand relatable and trustworthy.
• •Maintain Visual & Textual Cohesion: Ensure the tone of the copy matches the aesthetic of the visuals. If images are polished and aspirational, the copy should be too. For TikTok, the copy can be more energetic but still align with the core values of quality and expertise.
• •Develop a Style Guide Snippet for Tone: Create a brief internal guide with keywords and phrases associated with the brand (e.g., \"expert,\" \"transform,\" \"precision,\" \"artistry,\" \"confidence,\" \"empower\") and those to avoid. This helps ensure consistency across anyone creating content.

Social Perception

Trusted Experts, High-Quality Results, Professional & Clean, Go-To for PMU & Training

Copy Examples

• •Headline (Website/Social Media Ad for Services): "Elevate Your Beauty. Experience the Art of Permanent Makeup at Chi Beauty Lounge. Book Your Transformation."
• •Instagram Caption (Before & After Post): "Wake up flawless. ✨ Witness the stunning transformation with our signature powder brows. Our client wanted natural, defined brows that frame her face perfectly. Swipe to see the before! Ready for your own confidence boost? Link in bio to consult with our expert artists."
• •Facebook Post (Promoting Training Academy): "Become a Certified PMU Artist. At Chi Beauty Lounge Academy, we don't just teach techniques; we build careers. Learn from industry leaders and gain the skills to create stunning results. Enrolment for our next Masterclass is now open! Your journey to artistry starts here. #PMUtraining #BeautyCareer #ChiBeautyAcademy"
• •TikTok Video Concept Text Overlay/Voiceover Script: "POV: You finally got those dream ombre lips you've always wanted!💋✨ Natural enhancement, lasting beauty. Obsessed is an understatement! #LipBlush #PermanentMakeup #ChiBeautyLounge #BeautyGoals"
• •Email Subject Line (to potential clients who made an inquiry): "Your Beauty Journey with Chi Beauty Lounge Starts Now | Next Steps"