Brand Tone

elegant, sophisticated, and personal

Brand Values

• •Heritage and Legacy
• •Craftsmanship and Quality
• •Timeless Modernity
• •Sustainability and Transparency
• •Self-Expression

Best Practices

• •Lead with the Story: Always connect the product back to the brand's heritage and the founder's personal journey. This narrative is a powerful differentiator.
• •Emphasize Craftsmanship: Use descriptive words that highlight the artisanal nature of the jewelry, such as "handcrafted," "meticulously selected," and "artisanal skill."
• •Balance Timeless and Modern: Use language that bridges the classic appeal of pearls with a contemporary lifestyle. Phrases like "modern heirlooms" or "timeless with a twist" capture this essence.
• •Maintain an Elegant and Personal Tone: Write as if you are speaking to an intelligent, discerning friend. The tone should be warm and sophisticated, never overly casual or purely transactional.
• •Highlight Sustainability and Quality: Consistently mention the sustainable sourcing of materials and the high quality of the metals and pearls used. This appeals to the conscious consumer and justifies the premium price point.

Social Perception

The public perception of Chiara Tedeschi is that of a high-end, emerging jewelry brand with a strong narrative. It is seen as a brand that offers a fresh perspective on pearl jewelry. The association with esteemed retailers and mentions in lifestyle magazines contribute to a perception of quality and exclusivity. The personal story of the founder resonates in the brand's identity, making it more than just a jewelry store but a personal venture built on passion and family history. A review of the brand's collaboration with a digital agency was positive, highlighting responsiveness and helpfulness.

Copy Examples

• •Where family legacy meets modern design. Introducing the 'Sea Coin' collection—each piece a testament to generations of passion for pearls, crafted for the woman of today. Wear a story. #ChiaraTedeschi #ModernHeirloom
• •Elevate your work attire with the timeless elegance of pearls. Our handcrafted jewelry is designed to empower and inspire, bringing a touch of sophistication to your everyday. Discover your new signature piece. #PearlJewelry #EffortlessElegance
• •Three Generations of Pearl Expertise. One-of-a-Kind Designs for You. Explore our world of sustainable, handcrafted jewelry and find the piece that tells your story.
• •A personal note from Chiara: The 'Filo Di Luna' collection was inspired by the quiet beauty of a moonlit night. I hope these pieces become a cherished part of your journey, just as the craft of jewelry has been a part of mine. Thank you for being part of our story.
• •The Moonlight Long Earrings are your new everyday must-haves. Delicately handcrafted from 18k gold and featuring freshwater pearls, they bring a subtle luminosity to any look. Designed to be as unique as you are, these earrings are a modern tribute to timeless beauty.