Brand Tone

Elegant & Sophisticated, Confident & Empowering, Feminine, Modern & Innovative, Approachable Luxury, Passionate (about craftsmanship & Italian heritage)

Brand Values

• •Elegance & Timeless Style
• •Quality & Craftsmanship
• •Comfort & Practicality
• •Femininity & Empowerment
• •Innovation
• •Sustainability
• •Italian Heritage

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits, "we are X, we are not Y" (e.g., "We are sophisticated, not stuffy"; "We are confident, not arrogant"). Share this with anyone creating content.
• •Prioritize "Elegant Simplicity": Use clear, concise, and refined language. Avoid overly casual slang or overly complex jargon. Let the quality of the product and imagery speak, supported by graceful copy.
• •Emphasize Benefits, Not Just Features: Instead of just saying "stretch fabric," explain the benefit: "moves with you," "unsurpassed comfort," "travels beautifully without a wrinkle." Connect this to the lifestyle of the target woman.
• •Infuse Italian Heritage Subtly: Weave in mentions of "Italian craftsmanship," "designed in Italy," or the brand's origin story where appropriate to reinforce authenticity and quality, without overdoing it.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy perfectly complements the sophisticated and polished visuals used on the website and social media. The words should enhance the story the images are telling.

Social Perception

Positive & Respected, Associated with Sophistication, Appreciation for Practical Luxury, Celebrity Endorsement Impact, High Price Point Justification

Copy Examples

• •Timeless Elegance, Modern Grace. Discover the iconic stretch jersey dresses by Chiara Boni La Petite Robe – designed in Italy for the woman who does it all, effortlessly.
• •Crafted from our signature sustainable stretch jersey, this [Product Name] dress sculpts and flatters, offering unparalleled comfort from boardroom to evening soirée. A testament to Italian artistry, designed for your dynamic life.
• •Unveiling new silhouettes that celebrate you. The latest from Chiara Boni La Petite Robe: where innovative design meets the enduring allure of Italian style. Feel confident, feel exquisite.
• •Pack Your Style: Wrinkle-Free Elegance Awaits | Chiara Boni
• •At Chiara Boni La Petite Robe, we believe true elegance lies in simplicity and impeccable craftsmanship. For over 50 years, Chiara Boni has dedicated her vision to dressing women in sophisticated, comfortable, and versatile pieces that empower them to conquer their day with grace and confidence. Proudly Made in Italy.