Brand Tone

Knowledgeable & Trustworthy, Caring & Empathetic, Natural & Wholesome, Friendly & Approachable, Proudly Finnish

Brand Values

• •Natural Well-being
• •Quality & Safety
• •Customer-Centricity
• •Transparency & Honesty
• •Pioneering Spirit
• •Environmental Responsibility
• •Design & Aesthetics

Best Practices

• •Prioritize "Natural" and "Wholesome" Language: Consistently use words like "natural," "pure," "herbal," "organic," "wholefood," and "gentle." Avoid overly technical or synthetic-sounding terms unless explaining a specific natural component's scientific backing.
• •Emphasize Finnish Origin and Quality: Regularly mention "Finnish made," "Finnish quality," or "crafted in Finland" to reinforce trust, purity associated with the Nordic environment, and adherence to high standards.
• •Maintain a Caring and Empathetic Voice: Frame product benefits around the animal's well-being, comfort, and happiness. Use language that shows understanding of a pet owner's concerns and love for their animals. The brand's origin story is a great asset here.
• •Be Informative and Educational (but Accessible): Share knowledge about natural ingredients and their benefits in a clear, straightforward way. While expert-driven, the tone should remain approachable for the average pet owner, avoiding jargon where possible or explaining it simply.
• •Showcase Customer Focus and Responsiveness: Incorporate phrases that reflect listening to customers, such as "inspired by your needs" or "developed with pet owners in mind." Highlight positive customer experiences or testimonials when appropriate to build community and trust.

Social Perception

Trusted Expert, High-Quality Provider, Caring Company, Efficient & Friendly Service, Innovative, Aesthetically Pleasing

Copy Examples

• •Headline: Pure from Finland, Loved by Your Horse. ✨ Body: At Chia de Gracia, we believe nature provides the best for our four-legged friends. Born from a love for horses and a passion for natural well-being, our Finnish-made supplements are crafted with 100% pure, lab-tested ingredients. Give your companion the gift of nature's best. #NaturalEquineHealth #FinnishQuality
• •Headline: Happy Tummy, Happy Dog. Naturally. 🌿 Body: Is your dog's digestive health a concern? Our 'Protect That Tummy' blend is a gentle, all-natural solution, lovingly made in Finland to soothe and support. Because a healthy gut means a happier, more vibrant companion. Discover the Chia de Gracia difference. #DogWellness #NaturalPetCare
• •Headline: Joint Support That Moves With Them. 🐴 Body: Keep the spring in their step! Chia de Gracia’s Joint Buddy offers a natural, powerful blend of herbs and nutrients like rosehip and MSM, designed to support mobility and comfort in every stride. Crafted with care in Finland for your horse's active life. #EquineJointCare #NaturalSupplements
• •Headline: The Secret to a Glowing Coat? It's in Our Nature. 🐕 Body: Unlock your pet's natural radiance with Chia de Gracia. Our omega-rich chia seeds and carefully selected natural supplements, all proudly Finnish, nourish from within for a visibly healthier skin and coat. Because true beauty comes from pure well-being. #HealthyPets #FinnishNature
• •Headline: From Our Family to Yours: Wellness, Naturally. ❤️ Body: Chia de Gracia began with one horse, Gracia, and a search for natural solutions. Today, our Finnish family company offers over 100 ways to support your horse's and dog's vitality. We’re proud to be pioneers in natural feeding, driven by your needs and our love for animals. #ChiaDeGracia #FamilyOwned #NaturalWellbeing