Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Aspirational, passionate, and community-focused. It aims to motivate goalkeepers to achieve greatness, demonstrates a deep commitment to their development and enjoyment, and fosters a sense of belonging through direct, personal communication and feedback integration.
Brand Values
- •Fair Pricing & Value
- •Performance & Quality
- •Authenticity & Player-Centric Design
- •Customer Support & Accessibility
- •Passion for the Position
Best Practices
- •Always Speak from the Goalkeeper's Perspective: Use "you" and "your" to address the keeper directly. Frame product benefits around their goals (e.g., "your clean sheet," "your career," "dominate your box").
- •Lead with the "Why" (The Mission): Consistently weave the brand's origin story into the copy. Remind the audience that the brand was created to fight high prices and deliver real value, as this is a key differentiator.
- •Emphasize "Performance" over "Features": Instead of just saying "4mm latex," say "Claw-like grip that gives you confidence on every cross." Connect the technical specification to an on-field emotion or result.
- •Incorporate the "Become a Legend" Motto: Use the brand's motto or variations of it as a call-to-action or sign-off to reinforce the aspirational and motivational tone.
- •Leverage Social Proof and Community: Actively feature user-generated content, testimonials, and partner club stories in your copy. Use phrases like "Join the chg family" or "See what keepers are saying" to build trust and community.
Social Perception
Perceived as a credible, high-quality 'insider' brand for serious goalkeepers. It's seen as a trustworthy alternative to mainstream brands, offering comparable or superior quality at a better price point. The brand is also recognized for its excellent grip, comfortable and snug fit, stylish designs, and genuine integration within the football community through active engagement with local clubs and individual players.
Copy Examples
- •Your box. Your rules. Our grip. We talked to keepers like you to build a glove that feels like a part of you. Ready for your next clean sheet? #chgoalkeeping #BecomeALegend
- •(Video shows a glove holding a ball securely under running water) They said you can't have it all: insane grip, durability, and a fair price. We proved them wrong. #GoalkeeperGloves #Torwart #GripDontSlip
- •Engineered from hundreds of conversations with keepers, the PHANTOM Blackout glove is your unfair advantage. A true second-skin fit with hyper-durable latex that grips in all conditions. No flashy marketing, just elite performance you can trust. The legend starts here.
- •Stop overpaying for hype. Start investing in your performance. ch_goalkeeping was founded in Germany to bring pro-level gloves directly to the players who need them. Feel the difference. Tap to shop our collection.
- •This is why our keepers are winning tournaments.
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