Brand Tone

inspirational, personal, and elegant

Brand Values

• •Positive Self-Image and Mental Well-being
• •Quality and Craftsmanship
• •Self-Expression and Individuality
• •Authenticity and Personal Growth

Best Practices

• •Lead with the "Why": Always connect the jewelry back to its core values of positive self-talk, inner radiance, and self-care. Whether in a product description or a social media post, the "meaning" behind the piece should be as prominent as its physical attributes.
• •Maintain the Founder's Voice: Continue to feature Olivia's personal story and creative process. Use "I" and "my" in blog posts and social media captions to maintain the authentic, personal connection she has built with the audience.
• •Use Elegant and Evocative Language: Stick to a consistent vocabulary that includes words like dainty, elegant, timeless, radiant, meaningful, handmade, and intention. This reinforces the brand's sophisticated yet personal tone.
• •Show, Don't Just Tell: Leverage behind-the-scenes content on TikTok and Instagram Reels. Videos of the silversmithing process, stone selection, and packaging orders visually communicate the values of craftsmanship and care far more effectively than text alone.
• •Amplify Customer Stories: Continue to prominently feature customer reviews and user-generated content. Encourage buyers to share what their Chezzajewelry piece means to them, shifting the focus from a simple product to a personal totem. This validates the brand's mission and builds a stronger community.

Social Perception

Perceived as a high-quality, elegant, and meaningful artisanal brand with a strong, authentic founder's mission, garnering overwhelmingly positive customer feedback and building an engaged community.

Copy Examples

• •More than just a necklace, it’s a daily reminder. Our new ‘Clarity’ pendant, featuring a hand-selected topaz, is designed to rest close to your heart and remind you of your own inner light. Each piece is handmade with intention, just for you. Tap to discover the piece that speaks to you. #ChezzaJewelry #HandmadeWithLove #InnerRadiance #DaintyJewelry #ElegantSimplicity
• •Quality Jewelry, Meaningful Reminders. Find the piece that spotlights your radiance. Shop our collection of handmade, positive-affirmation jewelry.
• •Your jewelry should tell your story. ✨ At Chezzajewelry, we craft more than just beautiful accessories; we create symbols of independence, growth, and self-care. Founded on a mission of positive self-talk, each piece is handmade from quality materials to last. Discover jewelry with meaning. Shop now for 10% off your first order.
• •A reminder of your strength is here. Meet the new collection.
• •Elegant, timeless, and full of meaning. The Whirl Necklace is one of our best-sellers for a reason. Handcrafted from 14k gold-filled or .925 sterling silver, its delicate spiral design symbolizes growth and your unique journey. It's the perfect simple statement for everyday wear or for layering with other favorites. Let it be a beautiful reminder to embrace every turn.