Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Chic & Trendy, Helpful & Advisory, Feminine & Empowering

Brand Values

• •Passion for Fashion
• •Customer Confidence & Well-being
• •Authenticity & Personal Connection
• •Quality and Affordability
• •Curated Selection

Best Practices

• •Always Use a Warm, Personal, and Slightly Playful Voice: Address customers as "Poulettes" or use endearing terms. Keep the language friendly and approachable, as if talking to a friend.
• •Emphasize Passion and Curation: Regularly mention Laura's involvement in selecting pieces and her love for fashion. This reinforces the "passion behind the selection" that customers value.
• •Focus on Empowerment and Confidence: Frame product benefits around how they will make the customer feel (e.g., confident, beautiful, stylish, empowered), aligning with the brand's goal.
• •Maintain a Chic and Trendy Aesthetic in Visuals: Ensure all photography and videography align with the "chic et tendance" descriptor. This is crucial for Instagram and TikTok.
• •Be Genuinely Helpful and Offer Advice: Continue to provide styling tips and be responsive to customer queries in a helpful manner, reinforcing the image consulting aspect and Laura's role as a trusted advisor.

Social Perception

Highly Positive, Trusted Advisor, Charming & Attractive, Passionate Entrepreneur

Copy Examples

• •Hello les Poulettes! 💖 Just in: this absolutely dreamy blouse that will make you feel like a Parisian icon. 😉 Perfect for a coffee date or to brighten up your workday. Laura's pick of the week – because you deserve to shine! ✨ #ChezPoulette #NewCollection #ParisianChic #FeminineStyle #MustHave
• •Fall in love with your wardrobe again! At Chez Poulette, Laura handpicks chic, timeless, and oh-so-trendy pieces to help you express your unique style and feel amazing every day. More than just clothes, it’s a feeling! 💕 Discover our latest selections. #StyleByPoulette #WomensFashion #FeelGoodFashion #FrenchStyle #ShopLocalOnline
• •Welcome to Chez Poulette – Your Online Dressing Room! ✨ Curated with love by Laura, find classic, elegant, and trendy fashion that makes you feel confident and beautiful. Let's find your next favorite outfit together! #FashionWithPassion #ChezPouletteStyle
• •Bonjour, lovely! 👋 Poulette’s tip of the week: Don't be afraid to mix classic pieces with a trendy accessory! That timeless knit you love? Pair it with our new statement earrings for an instant style upgrade. 😉 Helping you feel beautiful and confident, one outfit at a time. Explore accessories now! #StyleTips #ChezPoulette #AccessorizeYourLife
• •OOTD vibes with Poulette! 💃 Rocking this comfy yet super chic combo today. What do you think? 🥰 Remember, fashion is all about having fun and feeling great in what you wear! Find your joy at chezpoulette.com. #OOTD #FrenchFashion #ChicAndComfy #ChezPouletteShop #FashionLover