Tono de Marca

Friendly, Passionate, and Unpretentious

Valores de Marca

• •Conviviality
• •Passion
• •Sharing
• •Quality & Simplicity
• •Authenticity

Mejores Prácticas

• •Always Use the "Comme à la Maison" Filter
• •Speak with Passion, Not Jargon
• •Emphasize "We" and "You"
• •Keep it Simple and Direct
• •Show, Don't Just Tell

Percepción Social

Customers perceive Chez Denis as a hidden gem offering high-quality, flavorful food in a relaxed and friendly setting, perfect for casual nights with friends. Its extensive beer selection is a significant draw, positioning it as a go-to spot for beer enthusiasts. The brand is viewed as authentic and trustworthy, with patrons appreciating the owners' passion and the 'like at home' atmosphere that makes them feel welcome.

Ejemplos de Copy

• •Sharing is caring. And our Tagliatelle al Ragù is too good not to share. Made with love, local ingredients, and a recipe that feels like home. Who are you bringing to the table tonight? Tag them below! #ChezDenis #CommeALaMaison #PastaLove #NeuchatelFood
• •Passion on a Plate. Conviviality in a Glass. Welcome to Chez Denis, where simple, delicious French-Italian food brings people together. Pull up a chair—you're family here.
• •Subject: Thirsty? We’ve got a new craft beer on tap you have to try. Body: Hi [Name], we’re passionate about two things: amazing food and exceptional beer. This week, we're thrilled to pour the new [Beer Name] from [Brewery]. With notes of [flavor], it’s the perfect partner for our charcuterie board. Come by and let us know what you think!
• •Your new favorite spot is waiting. At Chez Denis, we believe the best moments happen around the table. With simple, flavorful dishes, a curated list of wines and craft beers, and an atmosphere that’s always welcoming, we’re more than a restaurant—we’re a home away from home. Call to Action: Book Your Table
• •What's your Friday night calling for? Pizza & Beer / Pasta & Wine