Brand Tone

Elegant, Approachable, and Passionate

Brand Values

• •Quality and Craftsmanship
• •Feminine Empowerment
• •Passion and Family
• •Curated Selection
• •Natural Materials

Best Practices

• •Lead with Passion and a Personal Story: Always bring it back to the founders' story. Use phrases like "Our founders, Claire and Astrid, fell in love with this piece because..." to reinforce the personal, curated feel of the brand.
• •Emphasize Quality and Origin: In product descriptions, always mention the material (e.g., "100% natural linen") and, when possible, the origin ("Designed in France," "Made in Europe"). This reinforces the core value of quality craftsmanship.
• •Use an Elegant and Evocative Vocabulary: Choose words that convey sophistication and sensory experience, such as "luminous," "soft," "timeless," "effortless," and "chic."
• •Maintain a Friendly and Accessible Voice in Communications: When responding to comments or writing newsletters, use a warm and welcoming tone. Address customers directly and sign off with a personal touch (e.g., "Warmly, Claire & Astrid").
• •Ensure Visual Consistency: The elegant and clean aesthetic of the brand should be reflected in all visuals. High-quality, well-lit photography that showcases the details and textures of the products is crucial for maintaining the brand's perceived value.

Social Perception

Positively Perceived as a Chic and Welcoming Boutique. Customers view Chez Brindilles as a go-to destination for quality, stylish women's clothing. The physical store is highlighted as a bright, welcoming, and beautifully decorated space. The owners/staff are commended for being friendly, available, and providing excellent customer service. The brand has successfully created a perception of being a high-quality, trustworthy, and pleasant place to shop.

Copy Examples

• •Elegance in every detail. ✨ Discover the 'Juliette' dress, our latest arrival. Crafted from soft, breathable linen and designed to move with you, it's the perfect blend of comfort and timeless style. Designed in Paris, made for you. #ChezBrindilles #NewArrival #FrenchFashion #LinenDress #SummerStyle
• •The perfect finishing touch. From delicate gold-plated necklaces to handmade leather bags, our accessories are chosen with care to complete your look. We believe in quality pieces that last. Find your new favorite treasure in our boutique or online. #BrindillesStyle #Accessorize #EuropeanDesign #QualityFirst
• •Founded by sisters Claire and Astrid, Chez Brindilles is more than just a boutique—it's a shared passion for fashion. We carefully select each piece from French and European designers, focusing on flattering cuts and natural materials that feel as good as they look. Welcome to our world.
• •Just for You: Our Favorite New Arrivals & A Note from the Sisters
• •Curated with love, just for you. We prioritize natural fabrics and European craftsmanship in every piece we select. Feel the quality and find your style. #ChezBrindilles