Brand Tone

Nostalgic & Heartfelt, Passionate & Enthusiastic, Artisanal & Quality-Focused, Direct & Appreciative

Brand Values

• •Tradition & Legacy
• •Quality & Purity
• •Customer-Centricity
• •Delight & Surprise
• •Authenticity

Best Practices

• •Lead with Nostalgia
• •Emphasize the "Succulent Dilemma"
• •Highlight Premium Ingredients
• •Use the Founder's Story
• •Amplify Customer Voices

Social Perception

Cult Favorite, Nostalgic Connection, Premium & Pricey, Unique & Irreplaceable

Copy Examples

• •Remember these? Some flavors are more than just a taste—they're a time machine. Our Old-Fashioned Chewy Peps are back. The same handcrafted, melt-in-your-mouth mints you thought were gone forever. It’s time to bring back those sweet memories.
• •The Original Chewy Peps - Peppermint. We call it the "Succulent Dilemma." A silky smooth, hard peppermint candy that magically softens into a satisfyingly chewy treat right in your mouth. Handcrafted in small batches with organic ingredients, just like you remember. Each piece is a tribute to a timeless recipe, brought back by popular demand for those who never forgot its unique charm.
• •That flavor you've been missing is back in stock.
• •They're Back! Your Favorite Old-Fashioned Chewy Candy. Handcrafted with Organic Ingredients.
• •We didn't bring ChewyPeps back for us, we did it for you. Every time we read a review that says, "This brings back so many memories," it reminds us why we restarted this journey. What's your first memory of a Chewy Pep? Share it below!