Brand Tone

caring, knowledgeable, and community-focused

Brand Values

• •Health and Wellness
• •Natural and Simple
• •Personalization and Care
• •Trust and Authenticity
• •Quality

Best Practices

• •Always Speak from the Heart: Frame your messaging around the love for dogs. Use empathetic and caring language that resonates with pet owners who consider their dog a family member.
• •Tell Their Story, Not Just Yours: Center your customers and their dogs in your narrative. Use user-generated content and testimonials as the primary driver for social media posts. Always refer to the dogs by name.
• •Educate Gently: Share knowledge about canine nutrition in an accessible and friendly way. Position the brand as a helpful expert, not an intimidating authority. For example, use blog posts or short videos to explain the benefits of a specific ingredient.
• •Maintain Transparency: Be open about your ingredients, your cooking process, and your values. This builds trust and reinforces the authenticity that is central to the brand.
• •Keep it Clean and Simple: Your language should reflect your product. Avoid complex jargon and overly technical terms. The copy should be as clean, simple, and easy to digest as the food itself.

Social Perception

Customers perceive Chew Chew as a premium, trustworthy, and highly positive brand, offering fresh dog food and quality pet products for discerning owners who view their pets as family members. The brand benefits from strong social proof due to highly satisfied customers and positive user-generated content.

Copy Examples

• •Meet Bailey! ✨ Look at that happy face and shiny coat. Bailey's mum told us that since switching to Chew Chew, his energy levels are up, and his sensitive tummy is finally happy. It's stories like these that make us do what we do. Got your own Chew Chew story? Share it with #ChewChewDk for a chance to be featured!
• •Real Food for Your Best Friend. Every meal is gently cooked with fresh, human-grade ingredients and personalized for your dog’s unique needs. Because they deserve nothing less.
• •Tired of kibble? See the difference fresh food can make. For the love of your dog, try Chew Chew.
• •Welcome to the Chew Chew family, [Dog's Name]! Your first box is being prepared.
• •Our single-ingredient Rabbit Ears are more than just a treat; they're a healthy, natural way to support dental health. No additives, no grains, no-nonsense. Just a simple, satisfying chew for the dog you love.