Brand Tone

Elegant & Sophisticated, Traditional & Timeless, Informative & Authoritative, Aspirational, Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Durability & Longevity
• •Customer Satisfaction
• •Heritage & Global Inspiration
• •Sustainability (Emerging)

Best Practices

• •Prioritize Elegant & Refined Language: Use sophisticated vocabulary that evokes luxury, quality, and timelessness. Avoid overly casual slang or trendy jargon.
• •Highlight Craftsmanship & Material Quality: Consistently weave in details about the superior materials used (e.g., "hand-enamelled European cast iron," "high-grade vitreous china," "sustainably sourced fireclay") and the meticulous attention to detail in the manufacturing process.
• •Focus on Enduring Value & Timeless Appeal: Emphasize that Cheviot products are long-term investments, not fleeting trends. Use phrases like "built to last," "generations of quality," "classic design," and "enduring beauty."
• •Maintain an Authoritative yet Approachable Voice: Provide informative content that showcases expertise (e.g., explaining the benefits of cast iron or the intricacies of faucet engineering) without being condescending. Ensure customer-facing communication remains helpful and supportive.
• •Ensure Visual and Textual Harmony: The copy should always align with the high-quality, aspirational imagery used on the website and social media. The words must paint a picture that matches the visual promise of luxury and classic design.

Social Perception

Positive General Perception, Association with Luxury, Valued for Aesthetics, Concerns & Criticisms

Copy Examples

• •Headline: Enduring Elegance, Crafted for Generations. Body: Discover the Cheviot collection, where timeless design meets unparalleled craftsmanship. Our European cast iron bathtubs and vitreous china sinks are more than fixtures; they are heirlooms in the making, promising a lifetime of beauty and service in your most personal spaces.
• •Headline: The Art of Bathing, Perfected. Body: Transform your daily ritual into an extraordinary experience. Cheviot's meticulously crafted faucets, available in a range of exquisite finishes, offer precision engineering and a classic aesthetic to elevate your bathroom to a sanctuary of timeless style.
• •Headline: Beyond the Surface: The Cheviot Commitment to Quality. Body: At Cheviot, true luxury lies in the details you can see and the quality you can trust. From the robust density of our fireclay sinks to the resilient, hand-applied enamel of our cast iron tubs, experience the lasting difference of superior materials and dedicated craftsmanship.
• •Headline: Curate Your Classic: Designs That Tell a Story. Body: Inspired by rich traditions and global artisans, Cheviot brings you a collection that transcends trends. Choose from an array of styles, from grand Victorian to understated classic, and create a bathroom that reflects your unique taste and appreciation for enduring quality.
• •Headline: Invest in Timelessness. Your Sanctuary Awaits. Body: Cheviot products are designed not just for today, but for all the years to come. Experience the fusion of lasting beauty, robust durability, and sophisticated design that turns any bathroom into a haven of comfort and elegance.