Brand Tone

professional, direct, and quality-centric, reassuring, empathetic to customer frustrations, knowledgeable, elegant

Brand Values

• •Quality
• •Authenticity
• •Trustworthiness
• •Exclusivity

Best Practices

• •Always begin with the core value proposition: the superior, unprocessed quality of the hair. Use terms like "raw," "virgin," "cuticle-aligned," and "single-donor" to reinforce expertise and quality.
• •Write for a savvy consumer who has likely been disappointed by other brands. Acknowledge their past frustrations and present your brand as the logical, superior solution.
• •Avoid slang, excessive emojis, or overly casual language. The voice should be confident, knowledgeable, and elegant, reflecting the premium nature of the product.
• •Continue using phrases like "we wear," "we tested," and "our goal" to create a personal connection and convey that the brand owners stand behind their product's quality.
• •Emphasize benefits like longevity, durability, and the ability to style the hair just like natural hair. Frame the purchase not as an expense, but as a worthwhile investment in authentic beauty and confidence.

Social Perception

largely neutral and undefined in the public sphere; for website visitors, a premium, no-nonsense supplier of high-end hair extensions; limited online presence could suggest high exclusivity or inactivity to potential new customers

Copy Examples

• •Beyond the Hype. Just Pure, Unprocessed Hair. Experience the Cheveux Vierges difference—quality you can see and feel.
• •Tired of tangling and shedding? Your extensions shouldn't be a secret source of frustration. Our raw hair is sourced from single donors with cuticles intact for flawless, lasting wear. Invest in authenticity.
• •The End of Your Search for Perfect Hair
• •The 'Raw Silhouette' Collection is not just an extension; it's an investment in confidence. Sourced ethically and completely unprocessed, this is hair in its purest form. Expect minimal tangling, natural movement, and a longevity that mass-market extensions cannot match.
• •You've seen the ads. You've been disappointed before. We get it. That's why we created Cheveux Vierges—to offer tested, top-tier raw and virgin hair you can trust. No false promises. Click to shop the quality we wear ourselves.