Brand Tone

Passionate, Friendly & Approachable, Personal & Family-Oriented, Community-Focused, Informative & Helpful

Brand Values

• •Passion for Horses
• •Customer Connection & Personalized Service
• •Community
• •Quality (implied)
• •Sharing Knowledge
• •Trust and Family Ethos

Best Practices

• •Embrace 'Passion' Authentically: Always let the genuine love for horses shine through. Use enthusiastic and heartfelt language. Connect product benefits back to the joy and well-being of the horse and rider.
• •Maintain a Personal, 'Family-Run' Voice: Use 'we' and 'us' to foster a sense of a small, dedicated team. Incorporate Carelle's name or persona where appropriate (especially on Instagram) to reinforce the personal touch and 'personalized advice.' Avoid overly corporate or impersonal language.
• •Be Friendly and Approachable: Use conversational language. Ask questions to engage the audience. Make it easy for customers to reach out for advice. Phrases like 'Come say hi!', 'We're here to help!', 'Let's chat' can be effective.
• •Foster a Sense of Community: Address your audience as fellow enthusiasts (e.g., 'fellow riders,' 'equestrian friends,' 'our Chevaux Passion family'). Encourage sharing and interaction. Highlight shared experiences and values.
• •Be Genuinely Helpful and Informative: When providing advice or information (like in blog posts or product descriptions), ensure it's clear, practical, and comes from a place of wanting to help customers and their horses. This builds trust and reinforces the 'shared passion' and expertise.

Social Perception

Positive (within its sphere of influence), Personal Touch Appreciated, Potential for Confusion, Limited External Validation

Copy Examples

• •Saddle up for something special! ✨ Our latest collection of [Product Type] has just arrived, handpicked by Carelle with you and your horse's happiness in mind. Because we believe every ride should be a joy. Come say hi and discover your new favourite! #ChevauxPassion #EquestrianLove #NewArrival #HorseGear #PassionForHorses
• •Hello fellow riders! 👋 Spring is in the air, and so is the desire for new adventures! Get your equine partner ready with X% off our [Seasonal Product Category] range. From our family to yours, we're here to help make every moment in the saddle count. Shop now at chevaux-passion.com or visit us in Roche-lez-Beaupré! #ChevauxPassionFamily #EquestrianSale #RideInStyle
• •Sharing our passion means sharing our knowledge! 🥰 We often get asked about [Topic], and Carelle wanted to share her personal tips to help you [Achieve Benefit]. Let's explore together how to [Briefly Mention Topic] and strengthen that incredible bond with your horse. Read on for our step-by-step guide! #HorseCareTips #ChevauxPassionBlog #SharedPassion #EquestrianLife
• •A Little Something From Our Passionate Herd to Yours 🐴 Inside: New [Product], Tips from Carelle & More!
• •Because your horse deserves the best, and we get it – they're family! This [Product Name] isn't just another piece of equipment; it's a hug for your horse, designed with love and an understanding of what true comfort means. Crafted for happy horses and happy riders. #ComfortAndCare #ChevauxPassion #HappyHorse