Brand Tone

Passionate & Enthusiastic, Helpful & Customer-Centric, Trustworthy & Reputable, Community-Oriented & Inclusive, Quality-Conscious, Approachable & Friendly, Educational

Brand Values

• •Customer Satisfaction
• •Quality
• •Passion for Chess
• •Making Memories & Connections
• •Education & Development
• •Integrity & Trust
• •Community Building
• •Innovation

Best Practices

• •Embody Genuine Passion: Write from a place of authentic love for chess. Let your enthusiasm for the game, its history, and its benefits shine through. If you're excited, your audience will be too.
• •Prioritize the Customer's Journey: Always think about who you're talking to – a parent looking for a family set, a serious player, a teacher. Tailor your language to be helpful, supportive, and address their specific needs and aspirations related to chess.
• •Highlight Quality and Craftsmanship: Whether it's an affordable starter set or a luxury heirloom, emphasize the value, durability, and thought that goes into the products Chess House offers. Use descriptive language that appeals to the senses (e.g., smoothly finished, comfortably weighted).
• •Maintain a Personal and Approachable Voice: Even as an established company, retain the mom and pop shop feel by using warm, inviting language. Don't be afraid to use we and share insights from the Chess House team or owner, making the brand feel human and accessible.
• •Focus on the Why Beyond the Product: Connect chess to broader benefits like making memories, building smart minds, fostering connection, and developing character. This elevates the product beyond a mere commodity and aligns with Chess House's deeper values.

Social Perception

Highly Trusted Retailer, Excellent Customer Service, Wide Selection & Quality Products, Passionate and Knowledgeable, A Company That Cares, Long-standing & Reputable

Copy Examples

• •Headline: Unlock a World of Strategy & Connection. Find Your Perfect Chess Set at Chess House. Body: For over 50 years, Chess House has been the trusted home for chess lovers. From handcrafted heirloom sets that tell a story to durable club kits ready for your next tournament, we meticulously select each product for its quality and ability to create lasting memories. Let our passion guide you to the ideal set.
• •Social Media Post (Image: Beautiful wooden chess set in a cozy home setting): Caption: More than just a game, it's an invitation. An invitation to think, to challenge, and to connect. At Chess House, we believe in the power of chess to build smart minds and forge great memories. Explore our collection and bring home the tradition. #ChessHouse #MakeMemories #QualityChess
• •Product Description Snippet (for a beginner set): Ready to make your first move? This thoughtfully curated starter set has everything you need to embark on your chess journey. We've chosen durable, easy-to-handle pieces and a clear, inviting board, because learning chess should be exciting, not intimidating. Let Chess House be your guide as you discover the endless wonders of the game.
• •Email Subject Line: Raphael's Corner: Why This New Electronic Board Has Us Thrilled for You! Email Body Intro: Hi [Customer Name], Raphael from Chess House here. I'm genuinely excited to share a new arrival that I believe truly enhances the way we can enjoy and learn chess at home. We’ve tested it, and the [New Product Name] offers an incredible experience for both new players and seasoned enthusiasts...
• •Website Banner: Invest in a Lifetime of Play. Quality Chess Sets, Expertly Vetted, Lovingly Shipped. That’s the Chess House Promise.