Brand Tone

Knowledgeable & Educational, Supportive & Caring, Trustworthy & Authentic, Community-Oriented & Local, Natural & Holistic, Approachable & Friendly

Brand Values

• •Holistic Health & Natural Living
• •Quality & Purity
• •Education & Empowerment
• •Community
• •Legacy & Tradition
• •Accessibility
• •Integrity & Care

Best Practices

• •Prioritize Education: Always aim to inform and empower the customer. Frame product descriptions and social media posts around the benefits and traditional uses of herbs, not just as a sales pitch.
• •Maintain a Supportive and Empathetic Voice: Use language that shows understanding of customers' health concerns and aspirations. Phrases like "We're here to help," "Find your balance," or "Gentle support for..." can be effective.
• •Emphasize Quality and Natural Origins: Consistently highlight that products are handmade, feature pure essential oils, ethically sourced herbs, and are often organic or locally farmed.
• •Weave in the Legacy and Trust Factor: Subtly remind the audience of the brand's long history and the founder's expertise, which builds credibility and trust. Mentioning "over 30 years of experience" or "continuing a tradition of care" reinforces this.
• •Keep it Approachable and Authentic: While conveying expertise, avoid overly technical jargon. Use clear, warm, and friendly language that invites questions and makes customers feel comfortable exploring natural health options. Share stories and be relatable.

Social Perception

A Respected Institution, Expert & Knowledgeable, Community-Focused, A Legacy Brand, High Quality, Supportive & Helpful

Copy Examples

• •Headline: Discover Nature's Wisdom for Your Wellbeing. Body: For over 30 years, Cheryl's Herbs has been your trusted partner in holistic health. Explore our handcrafted herbal extracts, pure essential oils, and soothing teas, all made with care and a deep respect for the power of plants. Let us help you find the natural path to a healthier, more vibrant you. #CherylsHerbs #NaturalWellness #HerbalRemedies
• •Headline: Feeling Stressed? Mother Nature Has an Answer. Body: Unwind and find your calm with our expertly formulated stress-relief blends. From soothing Lavender essential oil to our popular Kava Kava extract, we offer natural support for your mind and body. Visit us in Maplewood or shop online – our knowledgeable team is here to guide you. #StressRelief #HolisticHealth #StLouisHerbs #SelfCare
• •Headline: Support Your Immunity, Naturally. Body: Boost your body's defenses with Cheryl's Herbs. We offer a wide selection of immune-supporting herbs like Elderberry, Echinacea, and Astragalus, available as dried herbs, potent liquid extracts, and comforting teas. Crafted with knowledge, grown with care. #ImmuneSupport #HerbalMedicine #ShopLocalSTL #HealthyLifestyle
• •Headline: From Our Local Roots to Your Home: The Cheryl's Herbs Promise. Body: We're proud to be a part of the St. Louis community, sourcing from local farms like EarthDance whenever possible. Our commitment to quality starts with the seed and ends with products you can trust for your family's natural health journey. Experience the difference dedication makes. #CommunityStrong #CherylsLegacy #OrganicHerbs #HandcraftedGoodness
• •Headline: Your Questions Answered: An Introduction to Herbal Extracts. Body: New to herbal extracts? We make it easy! These concentrated plant medicines offer a convenient way to incorporate nature's benefits into your daily routine. Learn more on our blog or chat with our friendly herbalists in-store. We’re passionate about sharing the wisdom of herbs. #HerbalEducation #PlantMedicine #CherylsHerbsOnline #WellnessJourney