Brand Tone

Aspirational, Modern, Confident, Innovative, Customer-centric, Reassuring, Value-driven, Enthusiastic & Engaging

Brand Values

• •Innovation & Technology
• •Quality & Excellence
• •Customer Focus (People-Oriented)
• •Sustainability & Green Initiatives
• •Social Responsibility
• •Practical Innovation
• •Win-Win Cooperation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, innovative, customer-centric), key messaging points, preferred terminology, and "do's and don'ts" for communication. Share this with everyone creating content.
• •Focus on "Innovation Meets Luxury": Consistently weave in narratives about advanced technology, global R&D, and premium features, while also highlighting the luxurious feel and design aesthetics of the vehicles.
• •Showcase Customer Stories & Experiences: Share testimonials and user-generated content that reflects the positive experiences of Chery owners in Bangladesh, emphasizing reliability, comfort, and the joy of driving a Chery.
• •Highlight Global Strengths, Local Commitment: Emphasize Chery's international presence, technological partnerships, and R&D capabilities while underscoring its commitment to the Bangladeshi market through dedicated service, understanding local needs, and community engagement.
• •Maintain Visual Consistency: Ensure all visual content (images, videos) aligns with the modern, stylish, and aspirational tone communicated in the text. Use high-quality visuals that showcase the design and features of the vehicles effectively.

Social Perception

Emerging & Promising, Value for Money, Technologically Advanced & Stylish, Growing Trust, Improving Reputation

Copy Examples

• •Chery Tiggo 8 Pro: Where Luxury Meets Intelligence. Your First-Class Journey Awaits. Experience the pinnacle of automotive excellence. The Chery Tiggo 8 Pro combines breathtaking design with a suite of intelligent features, wrapped in premium comfort. Drive the future, today. #CheryBangladesh #Tiggo8Pro #LuxuryRedefined
• •Innovation in Every Drive. Discover the Chery Tiggo Cross. Engineered for the modern adventurer, the Chery Tiggo Cross boasts a dynamic "tiger face" design and cutting-edge technology. Conquer city streets and open roads with confidence and style. Adventure is calling. #CheryTiggoCross #DriveTheFuture #Innovation
• •Peace of Mind, Mile After Mile. Chery's Commitment to You. At Chery Bangladesh, your journey is our priority. With our industry-leading warranty, dedicated after-sales service, and genuine parts, we ensure your Chery performs at its best, always. Drive with confidence. #CheryCares #ServiceExcellence #CustomerFirst
• •Embrace the Green Revolution with Chery. Chery is dedicated to a sustainable future, incorporating eco-friendly materials and pioneering new energy vehicle technology. Join us in driving towards a cleaner, greener Bangladesh. #CheryGreenTech #SustainableDriving #EcoFriendly
• •The Future is Here. The All-New Hybrid Electric Chery Tiggo 9 Pro – Coming Soon! Get ready to experience breathtaking power and unparalleled efficiency. The upcoming Tiggo 9 Pro combines a 1.5TGDI+3DHT Hybrid engine with advanced intelligent cabin technology for a drive unlike any other. Stay tuned for the revolution. #CheryTiggo9Pro #HybridPower #IntelligentSUV