Brand Tone

Friendly, Approachable, Sentimental, Heartfelt, Helpful, Customer-Oriented, Engaging

Brand Values

• •Thoughtfulness and Connection
• •Quality and Craftsmanship
• •Family and Personal Touch
• •Customer Satisfaction
• •Accessibility and Variety

Best Practices

• •Always Lead with Emotion: Focus on the *feeling* the gift will evoke for both the giver and receiver. Use words that convey warmth, love, celebration, comfort, or appreciation, depending on the product's purpose.
• •Emphasize Personalisation and Uniqueness: Consistently highlight how products can be tailored to create a one-of-a-kind gift. Use phrases like "uniquely yours," "specially crafted for them," "a personal touch."
• •Keep it Simple and Clear: While sentimental, avoid overly complex or flowery language. The message should be easy to understand and resonate quickly, reflecting the "gifting made easy" promise.
• •Use Inclusive and Welcoming Language: Ensure copy appeals to a broad audience looking for gifts for various relationships and occasions. Maintain a friendly, approachable, and helpful voice.
• •Incorporate "Family" and "Care": Subtly weave in the brand's identity as a family-run business that cares about its products and customers. Words like "crafted with care," "from our family to yours" (where appropriate) can reinforce this.

Social Perception

Positive for Product Quality, Trusted for Gifting, Supportive of Small Business, Good Customer Service, Solid reputation within its niche of personalised gifts and greeting cards.

Copy Examples

• •Facebook Ad (New Baby Gift): "Welcome a precious new arrival with a gift as unique as they are! 👶✨ Our personalised baby keepsakes are crafted with love to be treasured for a lifetime. Explore the collection and find the perfect way to say 'hello little one'. #PersonalisedBabyGift #NewArrival #CherishedMemories #CherryOrchardShop"
• •Instagram Caption (Personalised Mug): "Morning coffee just got a whole lot more special! ☕❤️ Surprise someone you love (or treat yourself!) with a personalised mug featuring a cherished photo or a heartfelt message. It's the little things that make the biggest smiles. Link in bio to create yours! #ThoughtfulGifts #PersonalisedMug #MorningMadeBetter #GiftIdeas #CherryOrchardOnline"
• •Website Homepage Banner (General): "Making Every Moment Matter. ✨ Discover unique, personalised gifts and heartfelt cards for all of life's special occasions. Thoughtful gifting, made easy by Cherry Orchard Shop."
• •Email Newsletter Snippet (Anniversary Gifts): "Celebrate Your Love Story. ❤️ Anniversaries are milestones of shared joy and cherished memories. Find the perfect personalised gift to show them just how much they mean. From custom prints to engraved jewellery, let us help you make this anniversary unforgettable."
• •Product Description (Memorial Gift): "Keep their memory alive with a beautifully personalised memorial token. This heartfelt keepsake offers a gentle way to remember and honour a loved one. Engraved with your special message, it’s a comforting reminder that they are always with you. Crafted with care by our family business. #InLovingMemory #MemorialGift #PersonalisedKeepsake"