Brand Tone

Friendly and Approachable, Celebratory and Cheerful, Helpful and Customer-Oriented, Traditional yet Contemporary, Quality-Conscious

Brand Values

• •Celebrating Life's Moments
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Connection
• •Heritage and Experience
• •Eco-consciousness

Best Practices

• •Always Prioritize Warmth and Friendliness: Use welcoming language. Address the customer directly ("you," "your"). Avoid overly formal or impersonal phrasing. Think of it as a friendly chat with a customer who has come into a local gift shop.
• •Focus on the Joy of Connection and Celebration: Frame product descriptions and social media posts around the positive emotions associated with giving and receiving cards and gifts. Use celebratory and positive adjectives.
• •Highlight Quality and Detail (Subtly): Mention the special finishes (foil, glitter, eco-friendly materials) where appropriate, as this reinforces value and care in craftsmanship without being boastful.
• •Be Genuinely Helpful and Solution-Oriented: Whether it's in an FAQ, product information, or customer service interaction, ensure the copy is clear, helpful, and anticipates customer needs. Emphasize ease of shopping and reliable delivery.
• •Maintain Visual and Textual Consistency: Ensure that the cheerful, colourful, and quality-focused aesthetic of the products is reflected in the language used across all platforms – from website to social media captions to email marketing. The voice should feel like it belongs to the brand's visual identity.

Social Perception

Positive for Product Quality and Design, Good Value for Money, Reliable Service, Trusted Brand

Copy Examples

• •Homepage Banner: "Sparkle and Shine for Every Occasion! ✨ Discover beautifully crafted cards and gifts that speak from the heart. Lovingly picked, packed, and sent your way."
• •Product Description (New Card Range): "Introducing our latest collection of hand-finished cards! Each design bursts with vibrant colours and exquisite details, perfect for making their day extra special. Because every milestone deserves a little magic."
• •Social Media Post (Facebook/Instagram): "Hip hip hooray, it's [Occasion, e.g., Father's Day] soon! 🥳 From witty quips to heartfelt wishes, find the perfect card to show them you care. Plus, explore our thoughtful gifts to make it an unforgettable celebration! #CherryOrchardOnline #GreetingCards #CelebrateInStyle #ShopUK"
• •Email Newsletter Subject Line: "💌 A Little Something Special Inside For You (and Them!)" Email Body Snippet: "At Cherry Orchard, we believe every message matters. That's why we pour our hearts into creating cards that are more than just paper – they're keepsakes. Explore our new arrivals and find the perfect way to say what you mean."
• •About Us Page Snippet: "Since 1995, we've been passionate about helping you celebrate life's precious moments. From our family to yours, Cherry Orchard Online offers a delightful range of cards and gifts, all designed with love and an eye for quality. Our friendly team is always here to ensure your special occasions are marked perfectly."