Brand Tone

friendly, empowering, helpful, aspirational yet accessible

Brand Values

• •Customer Centricity and Support
• •Inclusivity
• •Quality and Trust
• •Trendiness and Freshness

Best Practices

• •Maintain the "Little Cherries" Community: Continue using affectionate and inclusive terms like "Češnjice" or an English equivalent ("Little Cherries," "Cherry Family") to foster a sense of community and make customers feel like insiders.
• •Lead with Empowerment: Frame all copy around the core benefit of confidence. Instead of just describing a piece of clothing, describe how it will make the customer feel (e.g., "unstoppable," "radiant," "effortlessly chic").
• •Keep it Personal and Accessible: Continue offering personalized services like fashion help and ensure the copy reflects this helpfulness. Use a conversational "we" and "you" to create a dialogue with the customer. The tone should feel like getting advice from a trusted, stylish friend.
• •Showcase Authenticity: Continue to leverage user-generated content and customer testimonials in marketing materials. This reinforces the brand's trustworthiness and social proof, aligning with their value of providing "real" representations of their clothing.
• •Be Consistent Across All Channels: Ensure the friendly, empowering, and helpful tone is present everywhere, from the website and social media captions to email newsletters and customer service interactions. This creates a seamless and recognizable brand experience.

Social Perception

Very positive; perceived as fast, responsive, and providing products that look even better in person. Fosters strong customer loyalty. Seen as a supportive fashion partner, more than just a retailer, contributing to customers feeling stylish and confident.

Copy Examples

• •Hello, sunshine! ☀️ Our new collection has just landed, ready to make your week brighter. From breezy dresses to chic tops, we’ve got everything you need to feel fabulous. Swipe to see your new favorite outfit and tell us which piece you're loving most! #CherryMonday #NewArrivals #StyleConfidence
• •Fashion is for every body. ✨ At Cherry Monday, we celebrate curves and confidence with styles designed to flatter and empower. Discover our latest collection, available in a range of sizes. Because everyone deserves to feel beautiful. #CherryMondayBoutique #FashionForAll #BodyPositivity
• •Not sure what to wear? Let us help! Our fashion experts, Domen and Goran, are here to offer you free, personalized style advice. Book your complimentary session today and find the perfect look for any occasion. Let's build your confidence, together! #StyleHelp #CherryMonday
• •Hey Little Cherry! ❤️ We miss you! As a special thank you for being part of our family, here’s an exclusive sneak peek at this week's upcoming styles. We know you’ll love them as much as we do. Get ready to turn heads! #CherryFamily #ExclusiveLook
• •Unleash your inner boss in our new 'City Chic' blazer. With its sharp tailoring and impeccable fit, this piece isn't just an addition to your wardrobe—it's an investment in your confidence. Perfect for that big presentation or a night out on the town. You've got this. #PowerDressing #CherryMondayStyle