Brand Tone

Empowering & Supportive, Educational & Informative, Friendly & Approachable, Positive & Modern, Trustworthy & Reassuring

Brand Values

• •Sustainability & Eco-Consciousness
• •Health & Wellbeing
• •Education & Destigmatization
• •Empowerment & Body Positivity
• •Comfort & Quality
• •Inclusivity
• •Community

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality (e.g., "We are empowering, not prescriptive. We are educational, not condescending. We are friendly, not overly familiar."). Include "do's and don'ts" for language.
• •Focus on "You" (The Customer): Frame benefits and information around the customer's needs, experiences, and aspirations. Use "you" and "your" frequently to make the copy feel personal and direct.
• •Educate & Empower, Don't Just Sell: Prioritize providing genuine value through information and support. Answer questions proactively and aim to build confidence in your audience.
• •Maintain Consistency Across All Channels: Whether it's a tweet, a product description, or an email newsletter, the underlying tone and core messages should feel harmonious and recognizable as Cherry Cups.
• •Listen and Adapt (Slightly): Pay attention to how your community talks and the language they use. While maintaining your core tone, allow for slight adaptations to resonate authentically on different platforms (e.g., more playful on TikTok, slightly more detailed on the blog), without losing the brand's essence. Regularly review customer interactions to ensure the tone remains appropriate and effective.

Social Perception

Customers and the public likely perceive Cherry Cups as a modern, eco-conscious, and empowering brand. It is seen as a positive force in destigmatizing periods and promoting healthier, more sustainable menstrual care options. Users who have successfully adopted the product likely view it as liberating and cost-effective. There might be some apprehension from potential users due to the learning curve associated with menstrual cups, but the brand's educational efforts aim to mitigate this. The brand is likely appreciated for its transparency and commitment to customer support, especially in guiding new users. Overall, the perception is that of a responsible and forward-thinking company in the femtech/period care space.

Copy Examples

• •Headline (Social Media/Ad): "Your Period, Your Power. Uncomplicated. Unapologetic." Body: "Discover the freedom of a sustainable, comfortable period with Cherry Cups. Less waste, more confidence. Ready to make the switch? #CherryCups #PeriodPower #SustainablePeriods"
• •Website Banner: "Rethink Your Flow. Embrace a Healthier, Greener Period." Sub-text: "Cherry Cups are designed for your comfort and our planet. Learn more about making a positive change, one cycle at a time."
• •Instagram Caption (with an image of someone active/happy): "Life doesn’t pause for your period, and neither should you. With Cherry Cups, experience up to 12 hours of leak-free confidence. Go on, live your life. We've got you covered. 😉 Got questions? Drop them below! 👇 #MenstrualCup #PeriodFreedom #ActiveLifestyle"
• •Email Subject Line for New Subscribers: "Welcome to the Cherry Cups Fam! Let's Talk Periods." Email Snippet: "Hey there! So glad you're curious about a better period experience. At Cherry Cups, we believe in open conversations and empowering choices. Here’s a little something to get you started on your journey to happier, healthier cycles..."
• •TikTok Video Concept Script (Short, engaging): Visual: Quick cuts - someone struggling with old products, then smiling with Cherry Cup. Voiceover/Text Overlay: "Tired of the monthly tampon tax? 😩 Landfill guilt? 🌍 Say HELLO to your new period BFF! ✨ Cherry Cups = comfy, eco-friendly, and saves you 💸! Link in bio to join the cup-volution! #CherryCupsCo #PeriodHacks #EcoFriendly #SaveMoney"