Brand Tone

Nostalgic & Authentic, Bohemian & Free-Spirited, Comfort-Focused & Quality-Conscious, Artistic & Expressive, Confident & Slightly Reverent

Brand Values

• •Authenticity
• •Comfort
• •Quality
• •Heritage
• •Self-Expression & Individuality
• •Timeless Style

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's rich heritage, Venice Beach origins, and the founder's story to reinforce authenticity and nostalgia.
• •Use Sensory Language for Comfort & Quality: Go beyond just saying comfortable. Use words like cloud-like, softest leather, cushioned, artisanal charm to help customers feel the product.
• •Speak to the Modern Bohemian: Use aspirational language that resonates with an artistic, independent, and free-spirited individual. Highlight self-expression and individuality.
• •Maintain a Warm, Slightly Reverent Approach: Phrases like We worship the feet you walk on establish a unique, appreciative connection with the customer. Maintain this warmth and respect in all communications.
• •Be Mindful and Transparent: Given the brand name, be prepared to address its inspiration respectfully and transparently if questions arise. Focus on the Californian, bohemian, and handcrafted aspects as the primary identity, while acknowledging the historical inspiration as stated by the founder. Ensure all imagery and messaging are sensitive and avoid cultural misrepresentation.

Social Perception

Positive for Product Quality (among retailers/those who've tried them), Nostalgia & Collectibility, Potential Sensitivity/Questioning around Brand Name, Historical Recognition

Copy Examples

• •Headline: Step Into Your Story. Body: Born in the heart of Venice Beach, 1972. Cherokee of California crafts footwear for the modern bohemian – authentic, free-spirited, and beautifully made. Rediscover timeless comfort. Walk your own path. Call to Action: Explore the Collection
• •Headline: California Soul, Handcrafted Comfort. Body: Each pair of Cherokee of California shoes is a nod to our 51-year heritage of quality and artistry. Feel the soft leathers, the cushioned support, the spirit of authentic West Coast style. Because true style is born from comfort. Call to Action: Experience Cherokee
• •Headline: For the Woman Who Walks to Her Own Beat. Body: You are artistic, independent, and forever inspired. Cherokee of California is made for you. Our revived collection blends iconic designs with the unparalleled comfort you deserve. Express yourself, from the ground up. Call to Action: Find Your Perfect Pair
• •Social Media Post: Image: A lifestyle shot of someone wearing Cherokee of California sandals in a natural, artistic setting (e.g., a sunlit studio, a beachfront). Text: Throwback to a timeless spirit. ✨ Our Stephanie Buckle Sandal, inspired by an original Cherokee of California design, brings authentic craftsmanship and bohemian soul to your every step. Comfort that whispers quality, style that speaks volumes. #CherokeeOfCalifornia #VintageInspired #ModernBohemian #HandcraftedComfort #CaliforniaStyle
• •Product Description Snippet (for Stevie Wedge): Hello Stevie! This isn't just a wedge; it's a statement of free-spirited style and enduring comfort. Handcrafted from soft, natural suede and built with our classic California construction, the Stevie Wedge embodies the artistic, independent ethos of Cherokee of California. Walk confidently, live beautifully.