Brand Tone

Aspirational & Stylish, Warm & Inviting, Eco-Conscious & Ethical, Friendly & Accessible

Brand Values

• •Quality & Style
• •Thoughtful Curation
• •Eco-Friendliness & Ethical Sourcing
• •Customer Satisfaction & Joy
• •Creating a Welcoming Home

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., warm, stylish, conscious, inviting), approved vocabulary, "words to avoid," and an ideal sentence structure. Share this with anyone creating content.
• •Focus on "Cherishing": Consistently weave the concept of "cherishing" – the home, moments, loved ones, the planet – into messaging. This reinforces the brand name and its core sentiment.
• •Highlight Ethical & Eco-Friendly Aspects Naturally: Instead of just stating "eco-friendly," explain *how* a product is sustainable (e.g., "made from reclaimed wood," "packaged in biodegradable materials"). This makes the claims more authentic and aligns with the caring tone.
• •Use Sensory & Evocative Language: Employ words that appeal to the senses and create an aspirational yet attainable vision of home (e.g., "soft glow," "inviting aroma," "tactile textures," "serene ambiance").
• •Maintain Visual & Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual identity (photography style, colour palette, website design) across all platforms for a cohesive and trustworthy brand experience.

Social Perception

Positive (amongst known customers), Niche & Emerging, Associated with Gifting and Home Decor, Confusion with Other "Cherish" Entities

Copy Examples

• •Instagram Post (New Candle Collection): "Infuse your sanctuary with our new collection of hand-poured, eco-soy candles. Crafted with a blend of natural botanicals and love, each flame whispers tranquility into your cherished home. ✨ Discover your signature scent. #CherishHome #EcoLiving #HomeSanctuary #HandPouredCandles #SustainableStyle"
• •Website Banner (Subscription Box): "Unbox Joy, Monthly. ✨ Let Cherish Home surprise you with curated, stylish homewares and delightful treats delivered to your door. Ethically sourced, beautifully designed. Your haven, elevated. [Link to Subscription Box]"
• •Facebook Ad (Gift Focus): "Looking for a gift that speaks from the heart? Our thoughtfully curated gift boxes are filled with unique, eco-friendly treasures designed to delight. Perfect for saying 'thank you,' 'I'm thinking of you,' or simply 'cherish this moment.' Shop Cherish Home gifts today. #ThoughtfulGifting #CherishHome #EcoFriendlyGifts #UniqueFinds"
• •Product Description (Recycled Glass Vase): "Beauty reborn. This stunning vase, crafted from recycled glass, not only adds a touch of elegant style to your space but also tells a story of sustainability. Perfect for showcasing your favourite blooms or as a standalone ethical statement piece. Cherish your home, cherish our planet. #SustainableDecor #RecycledGlass #CherishHomeStyle #EcoChic"
• •Blog Post/Email Snippet (Seasonal Decor): "Welcome the new season into your home with Cherish Home. Discover our hand-picked selection of decorative pieces that bring warmth, style, and a touch of nature indoors. From cozy textiles to artisan-crafted accents, find everything you need to create a space you'll truly cherish. #SeasonalDecor #HomeComfort #CherishHome #InteriorInspiration"