Brand Tone

Nurturing, Loving, Timeless, Elegant, Sincere, Heartfelt, Quality-Conscious, Gentle, Celebratory (of parenthood & childhood)

Brand Values

• •Quality & Craftsmanship
• •Comfort & Gentleness
• •Timelessness & Lasting Keepsakes
• •Cherishing Moments
• •Natural & Safe Materials
• •Family & Connection

Best Practices

• •Emphasize Gentleness and Softness: Consistently use words like 'gentle,' 'soft,' 'delicate,' 'comfort,' and 'nurturing' when describing products and their interaction with babies.
• •Use terms like 'timeless,' 'classic,' 'enduring,' and 'generations.'
• •Connect with the emotional aspects of parenthood and the preciousness of early childhood.
• •Focus on 'Cherished Moments': Frame products within the context of creating and celebrating beautiful memories with a baby.
• •Maintain consistency in language and imagery across all platforms to reinforce brand identity.

Social Perception

The brand is perceived as delivering on its promises of quality and gentleness, with customers highlighting satisfaction with product quality, softness, and delivery speed. Customers appreciate the aesthetic and the gentle nature of the products.

Copy Examples

• •Gentle Care for Precious Little Ones!
• •Celebrate the tender connection between parent and child.
• •Crafted with love and attention to detail.
• •A celebration of the precious, fleeting moments of early childhood.
• •Embrace the beauty of slow, mindful parenting and the joy in life's softest moments.