Brand Tone

aspirational, trendy, confident, and feminine. Also inclusive and empowering

Brand Values

• •Empowerment: We want you to feel like everyone is accepted, included and empowering when you enter Cherie.
• •Confidence: to embody the confident, independent wearer to feel good.
• •Inclusivity & Acceptance: Stemming from the founders' multicultural backgrounds.
• •Timeless/Non-Seasonal Style: Cherie is a non-seasonal, ready-to-wear brand.
• •Quality/Perfecting Pieces: born out of our love for perfecting one-off pieces.

Best Practices

• •Emphasize Empowerment and Confidence: Consistently use language that makes the wearer feel strong, self-assured, and good in their own skin. Words like "empower," "confident," "independent," "shine," and "bold" should be staples.
• •Maintain an Aspirational yet Inclusive Voice: While showcasing stylish and aspirational looks, ensure messaging reflects the brand's value of inclusivity ("for all women," "everyone is accepted"). Avoid overly exclusive or alienating language.
• •Be Authentic and Engaging on Social Media: Continue to leverage user-generated content and engage with followers directly, especially on platforms like TikTok. Maintain a voice that is trendy and relatable to the target audience, while still aligning with the core values of confidence and empowerment.
• •Focus on the "Feel Good" Aspect: Highlight not just how the clothes look, but how they make the wearer *feel*. Connect the clothing to emotions and experiences like feeling beautiful, powerful, or ready to take on the day.
• •Ensure Visual Consistency: The tone is not just words; it's also visual. Ensure all imagery (website, social media, ads) aligns with the chic, confident, and empowering aesthetic. High-quality, well-styled photography and videography are crucial.

Social Perception

fashionable and stylish. Dresses and corsets are frequently highlighted. Users look and feel good in the attire.

Copy Examples

• •Unveiling pieces designed to make you feel like *you*. Powerful, poised, and perfectly put-together. Discover the new collection – because confidence is always in season. #CherieAttire #EmpoweredStyle #NewCollection
• •Define your moment. Our signature corset sculpts and empowers, blending timeless allure with modern confidence. Crafted for the woman ready to own her story. Pair it with your favorite denim or a flowing skirt – the spotlight is yours. #CherieCorset #ConfidentWear #StyleStatement
• •From brunch to breathtaking – watch how @\[UserHandle] makes our Paris Dress her own! ✨ We love seeing you shine. How would you style yours? #CherieDress #RealStyle #FeelGoodFashion #CherieAttire
• •Cherie Attire: For the woman who dresses for herself. Embrace your confidence, celebrate your independence. Non-seasonal styles, designed to empower. [Shop Now]
• •Your Next Power Outfit Awaits ✨ Unlock Special Access to Cherie Attire.