Brand Tone

Aspirational & Fashion-Forward, Empowering & Confident, Youthful & Trendy, Approachable & Accessible

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Confidence
• •Style & Trend-Consciousness
• •Comfort & Durability
• •Customer Satisfaction
• •Innovation

Best Practices

• •Embrace "Confident Empowerment": Use strong verbs and an assertive voice. Focus on how the footwear helps the customer feel confident, stylish, and ready to take on the world. Avoid passive language.
• •Highlight "Fashion-Forward Luxury": Incorporate words like "latest trends," "runway-inspired," "premium," "opulent," and "designer," but balance it with an accessible feel, reminding customers that this style is within their reach.
• •Speak to Individuality: Emphasize uniqueness, self-expression, and the idea that Chere footwear helps women showcase their personal style. Use phrases that encourage customers to be "bold," "daring," and "true to themselves."
• •Maintain a Youthful & Energetic Vibe: Keep the language fresh, modern, and engaging. Use relevant hashtags and consider incorporating a touch of playful or aspirational language that resonates with a trend-savvy audience.
• •Show, Don't Just Tell, the Quality & Comfort: While mentioning "quality materials" and "comfort," try to weave these into descriptions of the experience – "effortless style," "all-day wear," "walk with ease," – connecting the practical benefits to the aspirational feel of the brand.

Social Perception

Positive Product Reception, Good Value, Emerging Indian Brand, Fashionable Choice

Copy Examples

• •Headline: Step into Your Spotlight. Body: Unleash your inner icon with Chere. Our latest collection is designed for the woman who owns her style and walks with confidence. Discover fashion-forward footwear that’s as bold and unique as you are. #ChereConfidence #StepIntoStyle
• •Headline: Trendsetting. Trailblazing. Totally You. Body: Why follow when you can lead? Chere brings you designs straight from the runway, crafted for comfort and destined to turn heads. Elevate your everyday. #ChereTrends #LuxuryWithinReach
• •Headline: From Dawn to Dusk, পায়ের তলায় বিশ্ব (Payer Tolay Bishwo - Bengali for "The world at your feet"). Body: Whether it's a boardroom conquer or a brunch date, our new arrivals blend opulent design with all-day comfort. Embrace your vivacious femininity with Chere. #ChereWoman #EveryOccasionStyle
• •Headline: Dare to be Different. Designed to Inspire. Body: Chere celebrates your unique spark. Explore handcrafted footwear that’s more than just an accessory – it’s a statement. Find your perfect pair and express yourself. #ChereIndia #IndividualityRedefined
• •Headline: Your Next Style Obsession Awaits. Body: Get ready to fall in love. Chere’s curated collection of heels, flats, and wedges is here to upgrade your shoe game. Experience the perfect fusion of quality, comfort, and cutting-edge design. #NewCollection #MustHaveChere