Brand Tone

Rebellious, Unapologetic, Empowering, Bold, Conscious, Thoughtful, Creative, Expressive, Approachable (for its niche)

Brand Values

• •Sustainability
• •Ethical Production
• •Self-Expression & Individuality
• •Empowerment
• •Timeless Design & Quality
• •Challenging Norms

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (rebellious, empowering, conscious, creative, expressive), key messaging pillars, "words we use," and "words we avoid." This ensures anyone creating content understands the nuanced voice.
• •Embrace Storytelling: Share the "why" behind products, the founder's vision, the stories of artisan makers, and the impact of choosing sustainable and ethical options. This resonates with the "conscious" and "expressive" aspects of the brand.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, an Instagram story, a product description, or a blog post, the core rebellious yet thoughtful and empowering tone must shine through.
• •Engage Authentically: When responding to comments or messages, maintain the brand's voice. Be empowering, perhaps a little edgy, but always respectful and true to the brand's values of consciousness and self-expression.
• •Use "Rebellious" Language Thoughtfully: While "rebellious" and "fierce" are key, ensure the copy remains inspiring and inclusive, rather than alienating. The "attitude" in "Gratitude with Attitude" is about authentic self-expression, not negativity. Balance the rebellion with the brand's commitment to positive change and empowerment.

Social Perception

A brand that is passionate about its niche (sustainable, expressive fashion and empowerment), positions themselves as thought leaders and community builders within the sustainable fashion space, broadening their appeal to an audience interested in self-reflection and personal growth, aligning with the "fierce," "rebellious," yet "conscious" individual.

Copy Examples

• •Tired of blending in? Our [Product Name] isn't just made, it's crafted with rebellion. Ethically sourced, daringly designed. Wear your values, rewrite your style. #BeMoreScarlet #SustainableRebel
• •Fluffy affirmations not your style? 'Gratitude with Attitude' gets it. Dig deep, own your truth, and plan your beautifully untamed future. This is journaling for the fierce. #RewriteGratitude #FierceJournaling
• •Scarlet Destiny: For the ones who dress with purpose and live with fierce intention. We craft sustainable statements that outlast trends and empower your unapologetic self. Join the rebellion. Recalibrate your future. #ScarletDestiny #EthicalFashion #UnapologeticStyle
• •Meet the hands that shape your style. In a world of fast fashion, we choose artisan craft and radical sustainability. Every Scarlet Destiny piece tells a story of conscious creation. Discover the difference. #ArtisanMade #SlowFashion #EthicalLuxury
• •Is your 'sustainable' habit actually helping? We're diving deep into [Blog Post Topic]. Let's challenge the norms and build a truly conscious future, together. Read more and join the conversation. #ConsciousConsumption #SustainableFuture #ScarletDestiny