Brand Tone

Enthusiastic, Passionate, Knowledgeable, Informative, Community-Focused, Inclusive, Modern, Trendy, Playful, Approachable

Brand Values

• •Authenticity & Honesty
• •Curiosity & Discovery
• •Community & Connection
• •Quality & Curation
• •Sustainability & Natural Practices

Best Practices

• •Stay Curious & Educational: Always aim to share interesting tidbits, whether about a specific wine, a brewing process, or the philosophy behind natural winemaking. Frame it as sharing knowledge with fellow enthusiasts.
• •Emphasize Community: Use inclusive language ("we," "us," "join us"). Highlight collaborations, customer experiences (with permission), and local events. Make your audience feel part of the Chenin Chenin family.
• •Be Genuinely Enthusiastic: Let your passion for natural wines and unique beverages shine through. Use vibrant, positive language, but avoid hype or clichés that can sound inauthentic.
• •Keep it Fresh & Relevant: Connect with current cultural moments, seasons, or local happenings in Amsterdam where appropriate. This reinforces the brand's position at the intersection of wine, art, music, and fashion.
• •Maintain Honesty & Transparency: Stick to the core value of "Honest Wines." Be clear about what "natural" or "low-intervention" means. If a product is unique or challenging, embrace that in your description rather than trying to make it sound like everything else.

Social Perception

Positive, Specialized & Niche, Community-Oriented & Event-Driven, Trendy & Modern, Good Quality/Interesting Selection

Copy Examples

• •Headline: Uncork the Unexpected. Your Natural Wine Journey Starts Here. Body: Tired of the same old sips? At Chenin Chenin, we're all about honest wines for curious drinkers. Dive into our handpicked selection of natural wines, ciders, and sakes – each bottle with a story to tell. Let's explore together. #NaturalWine #Amsterdam #CheninChenin
• •Headline: More Than Just a Wine Shop. It's a Vibe. Body: From vibrant natural wines to the latest beats at our in-store events, Chenin Chenin is where Amsterdam's flavour and culture collide. Join our community of art, music, and wine lovers. What are you discovering next? #AmsterdamEvents #NaturalWineCulture #CommunityLove
• •Headline: Sip Sustainably. Taste Authenticity. Body: Discover the pure taste of low-intervention wines. At Chenin Chenin, we champion winemakers who respect the grape and the earth. Good for your palate, good for the planet. Explore our curated collection in-store or online. #SustainableSips #HonestWine #AmsterdamWine
• •Headline: Your Monthly Dose of Discovery: The Chenin Chenin Wine Club. Body: Adventure delivered. Our natural wine subscription brings the most exciting, small-batch finds directly to your door. Perfect for the curious drinker ready to expand their horizons. Choose your journey: 2, 4, or 6 bottles. [Link] #WineClub #NaturalWineSubscription #DrinkDifferently
• •Headline: Meet the Faces Behind the Fizz! Body: This week, we're celebrating [Winemaker Name/Artisan Producer]! Their passion for [mention a specific value like organic farming/unique fermentation] shines through in every bottle/can. Come taste the story at Chenin Chenin and support the craft. #MeetTheMaker #CraftBeverage #SupportArtisans