Brand Tone

empowering, proud, and authentic

Brand Values

• •Authenticity and Self-Expression
• •Empowerment and Advocacy
• •Community
• •Sustainability

Best Practices

• •Lead with the "Why": Always connect the product to the deeper value it represents tu2014be it pride, strength, identity, or awareness. The copy should sell a feeling and a statement, not just a t-shirt.
• •Use Empowering Language: Incorporate active, strong verbs and affirmations. Words like "unleash," "declare," "celebrate," "amplify," and "honor" will reinforce the brand's empowering tone.
• •Maintain Authenticity: The voice should remain genuine and avoid corporate jargon. Speak directly and relatably to the target audience, reflecting the "thought-provoking" nature of the designs.
• •Incorporate User-Generated Content (UGC): Actively encourage and feature customer photos and testimonials in marketing copy. This validates the brand's message and builds a stronger community feel. Phrases like "Join the movement" or "See how our community wears their pride" can be effective.
• •Be Transparent About On-Demand Production: Consistently frame the print-on-demand model as a positive choice for sustainability and mindful consumption. This manages customer expectations regarding shipping times while reinforcing brand values.

Social Perception

The brand is perceived as a niche apparel company that caters to specific communities with messages of empowerment and cultural pride. Customers who purchase from Chenelle Designs likely do so because the messaging on the apparel resonates with their personal identity and values. The on-demand business model may lead to longer shipping times, but it is framed positively as a sustainable practice. The connection to Unheard Voices Magazine LLC adds a layer of credibility and suggests a mission-driven foundation beyond retail.

Copy Examples

• •Instagram Post (New T-Shirt Launch): Image: A vibrant photo of a diverse group of friends laughing, all wearing the new "Unity in Pride" t-shirt. Copy: "Wear your story. Our new 'Unity in Pride' tee isn't just a design; it's a statement. Made for the voices that shape our culture and the pride that defines us. Crafted on-demand, just for you. #ChenelleDesigns #BeSeenBeHeard #BlackPride"
• •Facebook Ad (Targeting Fitness Enthusiasts): Image/Video: A dynamic video montage of people of all fitness levels working out while wearing the "This Sh*t Hurts" fitness shirt. Headline: The Pain is Temporary. The Pride is Forever. Body: "Push through your limits with a dose of realness. Our fitness collection is for every rep, every step, every moment you choose to keep going. Shop the gear that gets it. #FitnessMotivation #RealTalk"
• •Product Description (Awareness Collection): Product Name: The Unbreakable Warrior (CIDP Awareness Tee) Description: "This isn't just a t-shirt. It's your armor. The 'Unbreakable Warrior' design speaks for you when words aren't enough, showing the world your strength and resilience. By wearing this, you become a beacon of awareness and a testament to the fact that you are not defined by your diagnosis. Made with soft, pre-shrunk cotton for comfort through every battle."
• •Email Newsletter (Highlighting Sustainability): Subject: Good Things Take Time. Great Things Are Made For You. Body: "At Chenelle Designs, we don't believe in bulk. We believe in you. That's why every single item we make is created only after you order it. This helps us reduce waste and ensures that your new favorite tee was made with intention. Thank you for making a thoughtful purchasing decision and helping us create a more sustainable future, one design at a time."
• •TikTok Video Concept: Audio: A trending sound about authenticity or empowerment. Visuals: A quick-cut video starting with a plain t-shirt. Text on screen: "From a simple idea..." The video then shows the "Blacker The Berry" design being printed, followed by a confident person wearing the final product and smiling. Caption: "Designs with a message. Wear it loud and proud. #ChenelleDesigns #BlackOwnedBusiness #Empowerment"